Colgate Marketing

Colgate-Palmolive Company  (NYSE:  CL) is an  American  diversified  multinational corporation  focused on the production, distribution and provision of household, health care and personal products, such as  soaps,  detergents, and  oral hygiene  products  . In 1806,  William Colgate, himself a soap and candle maker, opened up a starch, soap, and candle factory on Dutch Street in  New York City  under the name of â€Å"William Colgate & Company†. In the 1840s, the firm began selling individual bars in uniform weights. In 1857, William Colgate died and the company was reorganized as â€Å"Colgate & Company† under the management of  Samuel Colgate, his son.In 1872, Colgate introduced  Cashmere Bouquet, a perfumed soap. In 1873, the firm introduced its first toothpaste, an aromatic toothpaste sold in jars. His company sold the first toothpaste in a tube, Colgate Ribbon Dental Cream, in 1896. By 1908 they initiated mass selling of too thpaste in tubes. Colgate-Palmolive has long been in fierce competition with  Procter & Gamble, the world's largest  soap  and  detergent  maker. P;amp;G introduced its  Tide  laundry detergent  shortly after  World War II, and thousands of consumers turned from Colgate's soaps to the new product.Colgate lost its number one place in the  toothpaste  market when P&G started putting  fluoride  in its toothpaste. In the beginning of  television, â€Å"Colgate-Palmolive† wished to compete with  Procter & Gamble  as a sponsor of  soap operas. Although the company sponsored many shows in part, they were most famous for being the full sponsor of the serial  The Doctors. Year Wise Details * 1873 – Aromatic toothpaste was first introduced. * 1896 – First dental cream was introduced in collapsible tube. * 1928 – Colgate merged with Palmolive Peet Company. * 1937 – Colgate Palmolive India limited was come in exi stence. 1949 – Colgate toothpaste launched in Indian market by CPIL. Company details * Fabian Garcio is the Chairmen and Roger D. Calmayer is the M. D Company.* It acquired 75% equity in advance oral care product * Registered office is located at Mumbai. * Its total turn over is Rs. 1363 cr. * Its main business is manufacturing and marketing of oral care products toilet soaps, shaving products etc. * Its has captured highest share in the toothpaste brand in India. * Its manufacturing plant is situated at Baddi plant of Himachal Pradesh Colgate toothpaste * Launched in 1949 , Colgate is largest tooth paste in India . Colgate has been ranked as India most trusted brand across all Categories for four consecutive years from 2003 to 2007 by brand equities most trusted brand survey. Colgate was also rated as the no. 1 brand. * Colgate toothpaste has variety of products which includes : * Colgate dental cream * Colgate active salt * Colgate max fresh * Colgate total 12 * Colgate ext ra clean gum care * Colgate sensitive toothbrush * Colgate 360 toothbrush Total market share of Colgate in different years The leader in the oral-care category is positioned to capitalize on underpenetrated market segments through strong brands.A 51% subsidiary of Colgate US, Colgate Palmolive (India) (CPIL) is a market leader in the Indian oralcare industry since decades. The company has products across variants and price points in toothpaste, toothpowder, and toothbrushes, and has leadership in each of these. CPIL’s two brands of toothpastes — Colgate and Cibaca — are targeted at the urban and rural markets, respectively. CPIL’s toothpaste sales volume increased 11% and toothbrush 41% in the September 2008 quarter, expanding its overall market share to 37. 7% in the January-August 2008 period. The company boosted the toothpowder market share to 48. % in the January-August 2008 period. These increases were driven by tight focus on getting closer to consu mers everywhere, strengthening partnerships with the dental profession and customers in the trade and fostering innovation in all areas of business. The launch of innovative products such as Colgate Active Salt, Colgate Maxfresh and Colgate 360 ° toothbrush also contributed to the growth of the market share. Penetration of modern oral-care products below 55% is low in India as many people in rural India still clean their teeth with traditional products like twigs of neem tree, salt, ash, and other herbal items.Per capita consumption of toothpaste in India is among the lowest globally. While India’s per capita consumption of toothpaste is 92 grams, even countries like China and Malaysia consume much at 219 grams and 285 grams, respectively. Also, just 7% of the population here brushes twice a day as compared with 61% in China. Increasing awareness on the benefits of oral care and brushing twice daily would work in favour of CPIL. In the current scenario of economic slowdown, there may be a reduction in demand for premium products and higher demand for value-for-money products.CPIL will be at a significant competitive advantage as it has one of the strongest brands in the lower priced toothpaste segment. The company has improved its presence in the value-for-money segment through an increase in market share of Cibaca from 5% in the year ended March 2005 (FY 2005) to 7. 3% in FY 2008. The markets for advanced oral products like mouth wash, dental floss and teeth whitening products are at a nascent stage in India. These products find limited usage with consumer concentration in urban areas. CPIL caters to these products and has an upper hand in the development of this market as they evolve in future.The company has also made attempts to widen its product basket through entry into shower gels and body washes and has been steadily expanding its offerings in the Palmolive Naturals as well as Palmolive Thermal Spa range. To make effective use of capital, addr ess overcapitalisation and reward shareholders, CPIL cut its share capital from Rs 136 crore to Rs 13. 6 crore in the fiscal ended March 2008 (FY 2008). Though the number of shares outstanding and the shareholding structure have remained unchanged, this reduction has substantially improved the return ratios like return on capital employed (RoCE) and return on equity (RoE).RoCE spurted to 129. 95% in FY 2008 from 90. 01% in FY 2007. RoNW improved to 104. 67% from 71. 23%. CPIL aims at margin gains through efficient supply-chain management and bringing down cost of operations. It has expanded its Baddi (tax-efficient zone), Himachal Pradesh, capacity to 66,000 tonnes in FY 2009 from 40,000 tonnes in FY 2007. This plant enjoys excise and income-tax exemption. These benefits will boost margin. With most commodity prices falling, CPIL’s raw material, packing and transport costs will also come down, helping it to increase margin as also expand ad budgets to boost volume growth.Net sales increased 16% to Rs 863. 06 crore in the half year ended September 2008. Operating profit margin declined 96 basis points to 18. 9% and operating profit grew 10% to Rs 162. 95 crore. Total tax outgo fell 11% to Rs 28 crore, which lifted net profit 17% to Rs 135. 40 crore. Company expect CPIL to register EPS of Rs 19. 7 in FY 2009. The share price trades at Rs 405. P/E is 20. 6. Cost of advertisement incurred by colgate toothpaste in different years. Strong rural off take for FMCG products and Colgate’s expanding market shares in oral care suggest that the company could sustain strong topline growth over the next 2-3 years.Colgate’s profit growth may outpace sales growth, as it widens its product mix and lowers tax incidence by shifting more of its production to tax-free zones. At the current market price, the stock trades at about 19 times its expected earnings for 2008-09 and about 16 times expected earnings for 2009-10, at par with FMCG peers. The companyâ€⠄¢s strong cash coffers, rising dividends and high dividend yield also make the stock a good defensive pick in a volatile market. Colgate Palmolive India, which holds a 49. 2 per cent market share in toothpastes and a 35. 2 per cent share in toothbrushes, is the dominant player in the Indian oral care market.Oral care products have seen strong volume growth over the past year, driven by consumer upgrading (from toothpowder to paste) and strong rural offtake. As the only other FMCG company apart from Hindustan Unilever to have an extensive rural distribution network, Colgate appears well placed to capitalise on strong rural demand for FMCGs, which is being driven by buoyancy in rural incomes and spending power. In the past year, Colgate has been able to expand its oral care market share on the back of new product launches and a strong presence in the economy segment where rival Hindustan Unilever does not have a major presence.Given its dominant market share, Colgate enjoys considera ble pricing power to pass on input cost increases to consumers. The company has also made attempts to widen its relatively narrow product basket through an entry into shower gels and body washes and has been steadily expanding its offerings under the â€Å"Palmolive Naturals† as well as â€Å"Palmolive Thermal Spa† range. Shower gel is a high growth segment which offers superior profit margins. Colgate’s strategy of shifting from outsourcing to own manufacture of products and locating new facilities in tax-free zones, has also led to steadily improving profitability.Its operating profit margins have moved up from 17-18 per cent to 22 per cent over the past 3 years. The company closed the nine months ended December 2007 with a 14-per cent growth in sales and a 30-per cent growth in net profit (excluding one-off items), despite significantly higher advertising spends. COMAPANY’S SALES IN LAST 3 YEARS Amounts spend by all toothpaste brands on advertisement ( InRs. Crs. ) From the above data we can say that Colgate gives preference to TV media and very small share of advertisement budget is spent on print media Toothpaste penetrationTalking about penetration Colgate concentrates more on urban India, so there is scope to expand business and market share in rural India . Cost of advertisement incurred by different toothpaste brands Even when we will compare Colgate with its competitors in terms of amount spent on marketing we can see that we can clearly see that colgate is the one who spends highest amount on advertising i. e. 40 % of entire market spending on advertisement. Competitor who stood second in spending is PEPSODENT . PEPSODENT spends 22% on advertisement capturing 22. 8 %of the total market share. Followed by CLOSEUP whos is third inProduct mix Strong Teeth Decay Protection | Colgate Strong | Complete 12 Hr Protection | Colgate Total | Cooling Crystal Freshness | Colgate Max Fresh | Fresher Breath | Colgate Energy Gel | Plaque &Removal | Colgate Herbal | Total Oral Care | Colgate Cibacea | Stains Preventing & Shiny | Colgate Advanced Whitening | Germ Fighters | Colgate Salt | Fruity Bubble Gam Flavour | Colgate Kids | Price Mix The Regular segment: Volume(64,922 tons) | The Low price point segment Volume(21,641 tons) | Price Range | | Price Range | | 50 gms | Rs 12. 5-24 | 50 gms | Rs. 8-10 | 100 gms | Rs. 25-30 | 100 gms | Rs. 4-20 | 150 gms | Rs. 35-45 | 150 gms | Rs. 25 | Prominent brands: | Prominent brands: |†¢ Colgate †¢ Pepsodent †¢ Close-up †¢ Meswak †¢ Dabur Red | †¢ Colgate Cibaca †¢ Babool †¢ Anchor †¢ Ajanta | Place mix * Colgate palmolive spread all over country. It has 3. 5 million retail outlets and 4235 direct distribution channel. * It has cover 75 % of urban market and 39 % of rural market of its total market share. * Colgate toothpaste are available at all most every retail shops in pune. * The Company is tying up with initiatives lik e E- Chupal and Disha to further strengthen its distribution network. Shubham Enterprises * Add. 16 no. , New kalebari, Meera complex ground floor pune (411033) Dealer margin : 10 Rs (per carton) Retailer margin Per box 6 – 7 Rs. (Per box ) box 50 gm. – 24 piece box 100 gm. – 12 piece box 200 gm – 6 piece promotion mix * Colgate has use various promotion strategy like discount , offers such as 20% extra on colgate strong , free tooth brush with cibaca toothpaste . * It has adopted various medium of advertisement like TV ads, oral care campaign * It has tied up with IDA * It has given free check up by introducing oral health month.Steps taken: Segmentation * CPIL has segmented market on the basis of product features * 1 Geographic segmentation – * Rural area – Colgate herbal &Cibaca toothpaste. * Urban area – Colgate Gel ,Colgate max fresh, Colgate strong etc. Demographic segmentation * A) Age – 2 year & above * B) Gende r – M/F * C) Income – Rs. 5000 & above * D) Family life cycle – Young single, married, with children , old people * E) Education – Both educated on non educated people Psychographic Segmentations * A) Life style – * Sustainer – Colgate Strong Colgate dental Achiever – Colgate energy gel * Experimental – Colgate citrus blast * Health Conscious – Colgate herbal Behavioral Segmentation * A) Value segmentation – Good quality , benefits, value for money* B) User status – Regular user, first time * C) Loyalty – Medium , strongly * D) Uses rate – light & Medium Targeting * Company has mainly targeted children& youth all over the country . Since a child involves it’s whole family so their parents also use it. * For youths they have launched Colgate max fresh & Colgate energy Gel for modern & adventures generation. Positioning As the â€Å"dental expert† Colgate has id entified different oral needs and Offers the customer a toothpaste that full fill their desired needs. * It has established its brand image in customer mind so customer has total faith on it. Conclusion & Recommendations * CIPL is doing extremely well in all the areas of its operations and this is the reason for its being the market leader. * It is no. 1 brand of toothpaste in India it has capture more than 39% market share. * The company should focuse on more promotional strategies and Distribution system through effective SCM to beat its competitor .

buy custom The Holocaust Victims and Perpetrators essay

buy custom The Holocaust Victims and Perpetrators essay The Holocaust was the period between January 30, 1933 and May 8, 1945, a time when Adolf Hitler was at the helm of Germany. The Holocaust is also referred to as Shoah in Hebrew. The Nazi Germany circulated propaganda that the Jews were responsible for the grievances of the Germans, so they made deliberate efforts to fight back. Hitler devised what he called the Final Solution, according to which the Nazis subjected the Jews to harsh treatment, before they started murdering the Jews in cold blood in June 1941. They killed Jews in the Soviet Union, Poland, Latvia, Lithuania, and Estonia, among other European nations. The Nazis did not face much resistance in Europe because the majority of the European countries made it difficult for the Jews to leave the continent. In the end, Hitlers operation led to the murder of 6 million Jews, including 1.5 million children. Oskar Schindler was a German businessman who managed to save the lives of over 1,000 Jews from the Nazis. In the movie Schindler's List, the Jews are projected as faint with no means to resist or retaliate against the animosity they went though in the hands of the Nazis. Schindler also shows that the Nazis were determined to make the Jews suffer for all the misery the Germans had gone through, which they blamed on the Jews. Furthermore, it did not matter to the Nazis that some of the captives were innocent children, but what mattered to them is that they carried the blood of the people they loathed so much. This is the same picture painted by Primo Levi, a Jewish author, in his book Survival in Auschwitz. Levi was of Jewish ancestry with an Italian citizenship who was taken into captivity on December 13, 1943 by The Fascist Militia. In his book, he portrays the Jewish population as victims of unwarranted hostility from the Nazis, not to mention that innocent lives were lost during th e Holocaust. Levi goes ahead to say that the Jews did not have the capacity to defend themselves because they lacked the necessary resources including funds, military, expertise, and contacts (Levi 13). In Italy as well, the Fascists and the Nazis had no regard for families, and they bundled all the Jews in detentio camps irrespective of their age. In both the movie and the book, the Jews felt dejected and hopeless because the Shoah caught them unawares, and they did not receive any support from the rest of the world, which at the time was also in war. A person watching Schindlers movie or reading Levis book would agree that the Jewish victims are on the bottom, as Levi prefers to put it in the second chapter. The Jews were on the bottom because they were helpless with no means to fight back for lack of an organized military, funds, and expertise; thus, they sat patiently waiting for death to come. Furthermore, they were caught unawares by the developments that transpired with every new day since they did not have contacts or spies who could leak information to them to help them plan their next course of action. Moreover, the rest of the European countries made it difficult for the Jews to leave the continent, which indirectly put the Jews at the mercies of the Nazis and other pro-Nazis militia (Levi 22). The Jews felt more helpless because the rest of the world did not oppose the brutality of the Nazis. It is also clear that the Jews were despondent because parents could not provide care and protection to their children because th ey did have the power or capacity to do so since they were all held captives. However, there were those parents who managed to send their children out of Europe; but even then, they were disconsolate because they would not be there to raise them. Levi wrote another book called The Drowned and the Saved, which detailed the days that led to the chaotic uprising in October 1944. According to the book, the revolt led to the death of millions of Jews, and only a few survived (Levi 56). Those who survived included Levi, who was a laboratory assistant in a synthetic rubber plant, among other Jews who held positions such as those of waitresses, sweepers, bed-smoothers, messengers, barracks chiefs, kettle washers, night-watchmen, interpreters, and clerks. Those who survived are the saved, and those who died from the bloodshed of the revolt are the ones who drowned. Most perpetrators in the fiilm Schindler's List are portrayed as willing perpetrators of the brutality meted out to the Jewish community. These perpetrators are portrayed as people whose mental universe had been configured to the Nazi ideology, such that they were willing to commit the atrocities in the name of defending the establishment. The two soldiers who shoot one of Schindler's friends go about the killing in a manner that does show any remorse or feelings for the victims. Similarly, the sniper who kills the workers in the field seems to enjoy every bit of his actions; he is not particularly moved by the plight of the suffering. In fact, the sniper indulges in sexual fantasies before he engages in the next killing. Schindler appears to be the only insider that empathizes with the suffering Jews. Others are portrayed as willing tormentors who are very eager to advance the course of their master. Besides advancing the ends of Nazism, this group appears to be bent on the objective of drawing sufficient capital from the plight of the masses. In this film, the Nazi soldiers, who go about burning the bodies of Jews, do not appear remorseful. They undertake the activities with a certain mechanical detachment as if they were burning some inanimate forms. Their actions are governed by hatred and are sustained by the Nazi philosophy of racial exclusiveness. However, it could be argued that many of the perpetrators had not engaged much reflection in the activities that they undertook. This is most evident at the point when Schindler addresses the soldiers who are about to exterminate the Jews in his concentration camp. He tells them that they could choose to go home with righteous consciences or as murder ers of the innocent. He awakens them to the gruesome reality of mass murder such that none of the soldiers is willing to take part in the killing. At this precise moment, the entire platoon walks away sparing the lives of thousands of Jews under Schindler. From this particular example, it could be argued that the perpetrators were brainwashed by the sensational and racist philosophies of Nazism, which shielded their collective conscience from the inhumanity of their actions for the entire period that the Holocaust lasted. Buy custom The Holocaust Victims and Perpetrators essay

The Flat Tax essays

The Flat Tax essays The United States tax system is in complete disarray. Republicans and Democrats agree that the current tax code is complex, unfair, and costly. The income tax system is so complex; the IRS publishes 480 tax forms and 280 forms to explain the 480 forms (Armey 1). The main reason the tax system is so complex is because of the special preferences such as deductions and tax credits. Complexity in the current tax system forces Americans to spend 5.4 billion hours complying with the tax code, which is more time than it takes to manufacture every car, truck and van produced in the United States (Armey 1). Time is not the only thing that is lost with the current tax system; Americans also lose great deal of money complying with the tax code. Resources that are currently wasted on record keeping, filing forms, learning the tax code, litigation, and tax avoidance. The cost of complying with the current tax code totals about $200 billion annually, or $700 for every man, woman, and child i n America (Armey 1). The overwhelming consensus that the current tax system is inadequate has ignited the search for tax reform. There are numerous proposals for tax reform; one particular proposal brought forth by various conservatives is the idea of national flat rate income tax. The idea is to replace the current income tax with a single rate that everyone pays. This paper will take a close look at the concepts of the flat tax, and look at the possible benefits and potential failings. Although there is a basic format to the flat tax, there are multiple flat tax proposals that have been offered by conservatives. Along with critiquing the basic format of the flat tax, this paper will compare and contrast the different flat tax proposals. There is no doubt among Americans and politicians that there is need for tax reform, the flat tax and one of its proposals could possibly be the answer to tax reform. The American people are in t...

International Business Assignment Essay Example | Topics and Well Written Essays - 1250 words

International Business Assignment - Essay Example Company also became an online store in February 2005 with rebelsport.com.au. Now it has become all the more convenient to purchase performance runners, lifestyle footwear and apparel, gym equipment, yoga clothes, junior wear, licensed jerseys, specialized team and individual sport equipment, camping and outdoor gear and such items just at the click of a mouse. The latest financial figures of company (sales revenue for the nine months ended 1 April 2006) indicate an increase in sales revenue by 14.5% to $272.9 million compared to nine months ended 2 April 2005. Company hopes to cash-in on the Soccer mania and is looking forward to the period of April - June 2006 when the Soccer World Cup begins in Germany. Rebel Sport is associated with some major sporting bodies like National Rugby League (NRL), Cricket Australia, and Soccer NS around Australia. Company has also developed two sponsorship programs MVP and Rebel Sport Rookies to assist both sporting clubs/schools and individuals. In order to fulfill its commitment towards the society, company supports some charities as well. Starlight Foundation, The Day of Difference Foundation, Jeans for Genes (an initiative of The Children's Medical Research Institute of Australia-CMRI) are some of the charity organizations being benefited by this Philanthropy. New avenueNew avenues for business are explored when environment demands increase in pace of activity. Strategists feel more satisfied and comfortable with the prospects of growth from expansion and once the company feels secure and experienced enough on the home-ground it can very well start thinking about crossing the borders and entering the fiercely competitive international arena. It can very well be said that online retail counter can cater to anybody around the globe but for the brand to be recognized and developing 'brand loyalty' physical presence in different markets is a must. Rebel Sports has an experience of more than 20 years in this field so it can very well plan a strategy for opening stores in other countries as well. Today, rules of business success have changed. Innovation and the art of mastering the technological edge have emerged as the new competitive advantages. Information technology and improvements in global telecommunications are giving international firm s more flexibility to shape their global strategies. Rebel sports made good use of the information age by starting online training of its staff and thus channeling the inherent creative talents of all individuals in the right direction, a recipe for success. Now the moot question is 'which strategy to opt for, while entering the International arena. In general the strategies could be categorized as; 1. A multi domestic strategy 2. A global or international strategy 3. A transnational strategy A multi domestic strategy enables individual subsidiaries of a multinational firm to compete independently in different domestic markets. The multinational headquarters coordinates financial controls and major marketing policies, and may centralize some R&D and component production. Otherwise subsidiary behaves like a strategic business unit that is expected to contribute earnings and growth

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Virginia Marketing Case Study Example | Topics and Well Written Essays - 3000 words

Virginia Marketing - Case Study Example This case study is about the Virginia Tourism Corporation which is considered as a creative and dynamic organisation taking the advantage of historical relevance and beauty of the Virginia state. The corporation is also considered as one of the most important organisations in Virginia State and has been continuously involved into the various important innovative techniques of doing business which has capitalized the way tourism business has been done in the country. Due to its romantic appeal, Virginia has remained a hot spot for the tourists and it is because of this reason that Virginia Corporation is engaged into delivering tourism services to the many tourists coming from around the world to visit the aesthetic beauty of the region. As discussed above that the marketing mix is a combination of various marketing tools of strategic nature which when combined produce the results which attempt to support the organisational goals and objectives. Marketing communication techniques are basically the tools which are used by the organisation's different departments i.e. marketing, product development etc to decide upon the various important parameters. For a service oriented organisation, it is very critical that the various elements of marketing communication mix fit together to achieve the maximum results. ... oduct could have on the mindset of the customer may not be achieved through offering a service therefore service oriented organisations have to travel extra mile to reach and delight their customers and deliver value to them through combination of excellent marketing communication techniques. For this purpose, organisations therefore need to be more proactive as well as innovative in their approach to deliver value to the customers. This is achieved through the use of various tools available such as pricing through innovative means, initiating promotional activities which ensure that more and more customers come to use your services, broadening the base of channels used to generate the sales as well as engaging into effective public relation efforts so that all elements when combined deliver value to the organisation's stakeholders as well as the customers. This work will attempt to study and analyse the marketing communication techniques adopted by the organization as its effort to better place itself strategically against the competition and deliver value to both its customers as well as stakeholders besides ensuring that the organisation hold highest ethical values and social responsibility while working in an strongly service oriented industry. Analysis of Virginia Tourism Corporation The case study provided for preparing the analysis of the various marketing communication techniques relate to the Virginia Tourism Corporation. Virginia due to its natural beauty as well as historical context is considered as one of the most popular tourist spots in the country. It is very important to discuss here some of the basic characteristics of the Virginia state before discussing the various marketing communication techniques adopted by the VTC. Before discussing what is

Act of Concern Essay Example for Free

Act of Concern Essay The average Filipino generates 0.3 and 0.5 kilograms of garbage daily in rural and urban areas, respectively. A recent Asian Development Bank (ADB) 2004 study showed that 6,700 MT of waste is generated daily in Metro Manila. Annual waste generation is expected to grow 40% by 2010 These garbage come in many forms: the styrofoams used by a fast food chain, a broken pair of slippers and wrappers of various snacks are just some examples. For the past decades, issues regarding disposal of these large amount of waste have been a primary concern. Landfill sites continuously blow as more garbage is generated. However, economists would say resources are scarce and limited especially in land. Thus in 2002, the Supreme Court decided to pass Republic Act 8749 or the Clean Air Act of 1999 making the Philippines the first country to ban burning or incineration of all wastes. Incineration is a waste treatment process which uses combustion. Waste materials are converted into ash, flue gas and heat. Incineration does not totally replace landfill sites but rather significantly reduces the volumes of wastes necessary for disposal1 (Wikipedia). But beneath this supposedly positive output lies the harmful effects of incineration to the environment. Environmentalists claim that burning waste materials result to numerous negative environmental, social and health effects. Some of these harms are: †¢ Poison to the environment, human body, and food supply with toxic chemicals. The release of gases like dioxin during the burning process is harmful to every human life. †¢ Production of toxic byproducts †¢ Undermining of waste prevention and recycling †¢ Contribution to global climate change †¢ Generation of waste energy and destruction of vast quantities of resources †¢ Violation of the principles of environmental justice When the ban of combustion was lifted, there went opposition from various groups that were directly affected. These groups were businessmen, firms and rich individuals involved in the business and industrialized sector, for the reason that they find incineration as the easiest and cheapest method of waste reduction. Such a self-centered way of thinking cannot be changed by any reasoning. And â€Å"nature’s revenge† has its means to get even. At the outset, www.hubpages.com reported that 377 people died, 32 still missing and Php 10 billion or over $200 million worth of damage to infrastructure, crops and properties were lost when typhoon â€Å"Ondoy† devastated the whole country last September 26, 2009. Even some parts of the Metro Manila had been temporarily removed in the map. It was noted as one of the most alarming catastrophes in the country’s history. Not only houses, buildings and establishments were destroyed but also families who have lost their beloved relatives. Indeed, the incident had left people nothing but sorrow. Other than this, the Payatas tragedy is also an alarming result of this garbage problem in the country. These incidences would not probably happen if the government has not failed to implement an effective and efficient waste reduction program. So, even though the government has its loop holes or shortcomings in terms of the full implementation process, everyone should be concerned in taking care of the environment. We must all be responsible for our actions. And to quote from one professor â€Å"even the smallest thing we do can make or break our resources.† In the end, if the state will not follow the rules and regulations those will be futile ones and should be abandoned.