Analysis Of Jonathan Yardley s The Rye - 861 Words

Jonathan Yardley was a book critic for the Washington Post and a Pulitzer Prize winner for Criticism. In an occasional series from The Post, Yardley critics one of the most notable novels from the past: The Catcher in the Rye. His objective is to persuade his readers that The Catcher in the Rye is neither a well written book --as many claim it is-- nor a book that is deserving enough to be labeled an â€Å"American classic.† Yardley uses a sardonic, yet criticizing tone along with rhetorical devices such as antithesis, hypophora, understatements, and epithets to support his thesis and help the reader perceive the book from his position. Yardley suggest that J.D. Salinger was unsuccessful in his syntax and diction in The Catcher in the Rye to weaken the praises of people who believe the book is exceptionally good in speaking like a teenager. Yardley says his attempts â€Å"only produces an adult’s unwitting parody of teen-speak,† which is a complete understatemen t. He claims Salinger was oblivious to what teenage language is usually like, using small examples like how Salinger uses â€Å"ya know† instead of â€Å"y’know.† Salinger was an adult writing in a teenage voice, which creates a lot of complication. He obviously didn’t know how a teenager spoke or acted, which ended up making the book a little bit peculiar. The character Holden Caulfield supposedly behaves like a child, but the way he speaks isn’t very child-like. He drinks alcohol and has grey hair, but he also becomes absorbed into

The Atlanta Exposition Address By Booker T. Washington,...

â€Å"The Atlanta Exposition Address† â€Å"Death of a Salesman† The reading for the past two weeks have been a little controversial. The reading assignments that we have been given are real life situations. The two stories that I choose to talk about include â€Å"The Atlantic Exposition Address† by Booker T. Washington, and â€Å"Death of a Salesman† by Arthur Miller. One of this reading assignments is about a real life event, and the other one is a playwright about a situation that can happen in a person’s life. I choose this two reading assignments because they are very different, but at the same time we can connect to them in our personal life. I will be talking about imagery, symbol, and even a setting to create a conflict/resolution of a human†¦show more content†¦I believe that the outcome of not being able to recognize the difference between the superficial and the substantial makes â€Å"Death of a Salesman† the outcome. (Impact) I wish that I was able to put all of my ideas in this paper. The feeling that the play and the speech gives me is unexplainable. I am very thankful and proud to say that the outcome for the real life speech given to us, the people was positive. The outcome of this speech reflects our country right now! Black people are now free, and white people are giving more opportunities to black people. I do realize that we still have a lot more to work, but I am very grateful for our progress. On the other hand, I feel that â€Å"Death of a Salesman† is a play reflecting today’s world with social media. Now days, there are young people doing crazy things/ actions to get a â€Å"like†. â€Å"Death of a Salesman† does not say anything about social media, but it does talk about a personal interaction with society. I feel that people’s life now days are controlled by

Case Study of Australian Tourism Export Council

Question: Discuss about theCase Study of Australian Tourism Export Council. Answer: Introduction According to an old saying that reputation is everything in any sort of business. It is said that it takes years to build any type of business but it takes only a few seconds to lose it. While putting together a PR plan the person must be specific. Reality is the basic priority. The first thing to prepare is the budget. The budget is something that that has to be sorted out. The PR can write a huge plan. But it is the client who decides the structure of the whole just because they are spending the whole money (Hendrix, Hayes Kumar, 2012). Thus the important factor is to know that how much money is available in order to do the job. It can be said that in case of running out of money the PR can obviously spend their time. But before leaping into the business it ismost important to know what is more essential, the money or the time. Australian Tourism Export Council has conducted a PR campaign, and to mitigate the PR issues of the same. An action plan is said to be that plan which is mainly used for those who does what and when. Most of the PR plans follow certain rules which must be followed in order to carry forward the task. They can be summarized as follows (Dowling Moran, 2012): Problem Statement PR issues has certain problem that should be sorted out in order to prepare a full fledged program in a more specific way. SMART Objectives SMART objectives are mainly said to be different versions of this view which mainly deals with certain perspectives of the program. SMART deals with certain viws like: (Edwards, 2012) SPECIFIC- It is very much important to define the basic goal of the program. The main aim is to bring up a healthy relation with the customers and to achieve new customer. Not only that it specifies the number of customers that has increased in recent years. MEASURABLE- In this section it follows that how the PR campaign will deal with all the problems in a certain span of time. The basic growth of customer is the actual aim to measure in respect of the company. A time span of approximate 6 months can be taken in order to resolve all the issues. ATAINABLE- It is nothing but the ability to complete the objectives with a certain amount of time. Whether the issues can be mitigated during that span of time is the main concern of the PR. Not only that if the objective that has been set out is complex it can be broken down into smaller pieces for more accessible with the aim. To be more effective it is very much important to create a fragmented part of it. Next step is to conduct interview for the very first release. Two press releases which are in the per month basis. Writing two press releases per month is a broad task. Thus the breaking of the term is to will heal this problem. REALISTIC- To be realistic means that to be honest with the given objective setting. To be more realistic is to achieve the project deadline. News that has been given has to be set up with grave realism. Enough numbers of press releases, should be met (Smith, 2012). When the task in a broader sense then two press releases are not enough to meet the requirement.Certain questions should be asked like: Do they have enough numbers of information in order to cover the whole press meeting or not. TIME BASED- This mainly deals with the objective of giving a certain time or date. When a PR is more specific with the deadline it is better. The time period that has to be achieved for campaign is for around a period of 6 months. ( Parente Strausbaugh-Hutchinson, 2014). Actually there is a lot of difference between what the PR thinks along with how the work has been done fnally. Any task or project management will encourage so that the deadlines can be set properly. Thus in the above discussion it has clearly stated the basics of the PR issues that should be sorted out in order to prepare a full sorted PR campaign. Target Audiences The kind of people that the company wants to meet. Certain target audiences should be at first identified in order to mitigate the PR issues (Parente Strausbaugh-Hutchinson, 2014). Three oganisations that can be identified as the target groups are the hospitality sector, the e-commerce sector and the gamming sector. Specific Needs of Target Audience Some of the basics of the target groups are described below: Hospitality Sector- Most of the hotel groups makes a grave mistake of ignoring the PR segment. They mainly fail to appreciate the basic importance of the communication system that carries the rand imge. As a the hospitality sector fails to decide the importance of public relation to be critical (Kunczik, 2016). An international PR firm will lead the travel campaigns for branded multi-national motel companies, world class spas and also destination resort. Ecommerce- It operates a highly competitive markets and the clients rely mainly on building and managing their reputations more effectively. Not only that they corporate campaigns in order to strengthen the confidence of the investors and also the boost the sales(Hendrix, Hayes Kumar, 2012). Gamming- The PR of the whole of video gamming market has changedin a great deal. They are mainly targeting the potential customers through their daily life like at work, at home and even through the gammimg apps(Kunczik, 2016 ). Ethical Problems A conflict of interest is basically a situation where an organization or person is involved in financial or multiple interests. It can be said as that it can always be discovered before the occurrence of any sort of corruption.(Cornelissen, 2014) According to a definition it can be said as A confict of interest is nothing but a set of circumstances that creates risk. The conflict of interest can be divided into two genres. They are the primary and secondary interests, the integrity of research, duties of public office. Primary interest is said to be the principal goals of any activity like the health of patients, the protection of clients, and integrity of any research. While the secondary interest mainly includes the financial gain which are required for the advancement not only that conflict of interest focuses on the financial relationships.(Tumber, 2013). They are not wrong but it becomes objectionable when they becomes more important than the primary interests. Whether the word conflict in the conflict of interest exist or not is basically influenced by the secondary interest. It will exist only if the circumstances are believed through the past experience in order to create a risk that can be influenced by the secondary interest. Justification The basic of any organization is its PR programme. Thus the PR programme of Hospitality is nothing but to mitigate the basic problems with their required clients. It mainly helps with the hospitality body as well as the target of the governing body to communicate with the clients more easily. Not only that the basic of any sector is the PR of that particular sector. Here the hospitality sector provides with mainly the idea of the betterment for the PR campaign in order to select the programme. Most of the idea is to select a justifiable field to describe the given fields. And the fields chosen has been the best choice that can justify the whole campaign. References Cornelissen, J. (2014).Corporate communication: A guide to theory and practice. Sage. Dowling, G., Moran, P. (2012). Corporate reputations.California Management Review,54(2), 25-42. Edwards, L. (2012). Defining the objectof public relations research: A new starting point.Public Relations Inquiry,1(1), 7-30. Hendrix, J. A., Hayes, D. C., Kumar, P. D. (2012).Public relations cases. Cengage Learning. Hendrix, J. A., Hayes, D. C., Kumar, P. D. (2012).Public relations cases. Cengage Learning. Kunczik, M. (2016).Images of nations and international public relations. Routledge. Parente, D., Strausbaugh-Hutchinson, K. (2014).Advertising campaign strategy: A guide to marketing communication plans. Cengage Learning. Parente, D., Strausbaugh-Hutchinson, K. (2015).Planning and managing public relations campaigns: A strategic approach. Kogan Page Publishers. Smith, R. D. (2012).Strategic planning for public relations. Routledge. Tumber, H. (2013).Media power, professionals and policies. Routledge.

Marketing of Nokia Essay Example

Marketing of Nokia Essay Nokia Introduction Nokia Corporation (OMX: NOK1V, NYSE: NOK, FWB: NOA3) is an international communications company, focused on the key growth areas of wire line and wireless telecommunications. Nokia is currently the worlds largest manufacturer of mobile telephones, with a global device market share of approximately 38% in Q2 of 2007. Nokia produces mobile phones for every major market segment and protocol, including GSM, CDMA, and W-CDMA (UMTS). The corporation also produces telecommunications network equipment for applications such as mobile and fixed-line voice telephony, ISDN, broadband access, voice over IP, and wireless LAN. Nokias headquarters are located in Espoo, a neighbouring city of Finlands capital Helsinki. It has R, manufacturing, and sales representation sites in many continents throughout the world. Nokia Research Center, the corporations industrial research laboratories, has sites in Helsinki; Tampere; Toijala; Tokyo; Beijing; Budapest; Bochum; Palo Alto, California and Cambridge, Massachusetts. Major production factories are located at Salo, Finland; Beijing, China; Dongguan, China; Chennai, India; Komarom, Hungary and the Ruhr region at Germany. In March 2007, Nokia signed a memorandum with Cluj-Napoca City Council, Romania to open a new plant near the city in Jucu commune. Nokias Design Departure has stayed at Salo. Nokia plays a very large role in the economy of Finland. Nokia is by far the largest Finnish company, accounting for about a third of the market capitalization of the Helsinki Stock Exchange (OMX Helsinki); a unique situation for an industrialized country. We will write a custom essay sample on Marketing of Nokia specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing of Nokia specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing of Nokia specifically for you FOR ONLY $16.38 $13.9/page Hire Writer It is an important employer in Finland and several small companies have grown into large ones as Nokias subcontractors. Nokia increased Finlands GDP by more than 1. 5 percent in 1999 alone. In 2004 Nokias share of the Finlands GDP was 3. 5 percent and accounted for almost a quarter of Finlands exports in 2003. In 2006, Nokia generated revenue that for the first time exceeded the state budget of Finland. This has led some to refer to Finland as Nokialand. Finns have ranked Nokia many times as the best Finnish brand and employer. Nokia is listed as the 5th most valuable global brand in Business Week’s Best Global Brands list of 2007 (1st non-US company), the 20th most admirable company worldwide in Fortunes Worlds Most Admired Companies list of 2007 (1st in network communications, 4th non-US company), and is the worlds 119th largest company in Fortune Global 500 list of 2007, up from 131 of the previous year. COMPANY PROFILE Nokias history started in year 1865, when engineer Fredrik Idestam established a wood-pulp mill in Southern Finland and started manufacturing paper. Due to the European industrialization and the growing consumption of paper and cardboard Nokia soon became successful. In 1895 Fredrik Idestam handed over the reins of the company to his son-in-law. Nokia was Actually founded in 1965 by Fredrik Idestam in Finland as a paper manufacturing company. In 1920, Finnish Rubber Works became a part of the company, and later on in 1922, Finnish Cable Works joined them. All the three companies were merged in 1967 to form the Nokia Group. Nokia created the NMT mobile phone standard in 1981 and launched the first NMT phone, Mobira Cityman, in 1987. The company delivered the first GSM network to Radkilinia, a Finnish company in 1991, and in 1992, Nokia 1011 a precursor for all Nokia’s current GSM phones was introduced. In the 1990s, Nokia provided GSM services to 90 operators across the world. Another significant move of the company during this period was the divestment of its non-core operations like IT. The company focused on two core businesses mobile phones and telecommunications networks. In the 1990s, Nokia provided GSM services to 90 operators across the world. Another significant move of the company during this period was the divestment of its non-core operations like IT. The company focused on two core businesses mobile phones and telecommunications networks. Nokias history contains many achievements that were the first of their kind in the world. Many milestones have been experienced in the mobile phone business since the 80’s. The success with the NMT and GSM technologies and the products they spawned secured Nokias position as the worlds leading telecommunications company. The list of Nokias milestones provided a good insight in the history of wireless communications. Nokia has been involved in making the worlds first NMT network and the worlds first pocket-sized mobile phone. The worlds first device to use the Symbian OS was also produced by Nokia. Nokia was able to offer advanced products from the beginning of the 90s. Early investments in R were thus handsomely rewarded. Nokia ensured its continued growth by reforming its production in the middle of the 90s. The new phone models and standardized technical solutions made it possible to produce an increasingly extensive product range more effectively. The extensive range of mobile phone models, covering all user groups, is one of the reasons why Nokia became the market leader. INTRODUCTION TO MARKETING Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives. The new definition of marketing, as released by the American Marketing Association is:- Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. (Kotler Armstrong 1987) The Mission of marketing is satisfying customer needs. That takes place in a social context. In developed societies marketing is needed in order to satisfy the needs of societys members. Industry is the tool of society to produce products for the satisfaction of needs. Marketing is one of the most important functions in business. It is the discipline required to understand customers needs and the benefits they seek. Academics does not have one commonly agreed upon definition. Even after a better part of a century the debate continues. In a nutshell it consists of the social and managerial processes by which products (goods or services) and value are exchanged in order to fulfill the needs and wants of individuals or groups. Although many people seem to think that Marketing and Advertising are synonymous, they are not. Advertising is simply one of the many processes that together constitute Marketing. Product Strategy Nokia provides its customers with a wide variety of products. As per the income band, a series of phones have been produced to meet the customer demand. Here are some examples of various products in different product levels offered by Nokia. Our Companies Basic Product: Nokia 1100- This is a simple phone having core benefits as well as certain added benefits such as a calculator, alarm, games, etc. Our Companies Expected Product: Nokia 6610- This product has certain features which the consumer expects to be present in the handset. It has a colour display, a radio, some value added games, and many more such features. Our Companies Augmented Product: N Series- This series has been lately introduced and has some extraordinary functions but for a cost which is its price. These phones can adapt to various devices, further some of these phones are Wi-Fi enabled. Our Companies Potential Product: Nokia provides its users with even the option of customization. Though these phones are not officially launched but they are sold under the same brand Nokia. Examples: Voice operated phones, Nokia Sirocco Gold phones, etc. Product Classification Based on functional life (Durable or Consumable): Phones are basically durables which last for a long period. Based on utility (Consumer goods or Industrial goods): Phones are consumer good. They can be put under Homogeneous Shopping goods. Based on tangibility (Tangible or Intangible): They can be touched and seen hence they are tangible. Based on price and quantity (Mass or Premium product): Premium products as they are Product Assortment Product Width- 1 Nokia is only into Manufacturing of mobile handsets hence its product width is 1. Product Length- (No. Of products) Presently Nokia provides its customers with 111 various cell phones, excluding the prototypes in it. Product Depth- (No. f products into colours) Nokia provides its products in various colours. Though the product may be the same but panels of various colours are available. Further it also provides with small variations such as presence or absence of camera. Product Consistency- Not applicable as Nokia is only in 1 field having no other product lines Branding Decisions Nokia follows Umbrella as well as Company brand name stra tegy. Example for Umbrella branding- N Series and E Series Example for Company brand name – Nokia **** Brand Equity Nokia uses Line extension as well as Multi branding. It’s most common way of introducing phones is by line extension, though it may sometimes evolve a new brand which it has done in case of N-Series and lately in case of E-Series. In reality a multi brand turns into line extension over a period of time. Co-Brands- Nokia had incorporated with Renault and had made a joint advertisement. This advertisement promoted both. Lifecycle Globally Nokia’s market is at maturity, where as in India it is still in the Growth stage. Pricing Strategy Nokia uses a pricing strategy that best suits the product. Keeping the product in mind the company may go for mass distribution (Penetration) or else may just tap a selected group (Skimming). Market Skimming- N-95: As in case of this phone Nokia deliberately focuses on only a selected rich group of consumers. The price is kept high as their target is only to sell a limited number of phones at a higher margin. Market Penetration- Nokia 1100: The price of this phone is kept nominal. The objective that Nokia wants to achieve through this phone is high market penetration. The desired profits are attained by dealing in volumes. Price Determination Case of 6610 Objective- To enhance market share and market penetration Demand Estimation- Tremendous demand as it is a very basic phone Price Elasticity- High elasticity because it is a utility phone Estimating cost- Generally we can see that Nokia’s product pioneer from a high price and slowly as time passes, there is a fall in price. This can be related to the Experience curve theory where in we can see that as the company gets expertise or experience in producing a particular item then the cost of production gradually falls with a period of time. Though it should be noted that the only cause of fall in price Analysing competitors’ cost price and offers- When 6610 was introduced, other players namely Motorola and Sony Ericsson’s phones were not considered to be reliable and user friendly, even though they were marginally cheap. Further as Nokia was the market leader, the prices were regulated by Nokia and other companies followed Nokia pricing decision making i. e. if Nokia reduced its price than other companies also ought to reduce their prices. Methods- Initially it was VALUE PRICING and now it is GOING RATE PRICING Selecting final price- Using all the above, the final price is arrived at. Promotion Mix Use of AIDA model in Nokia – N Series: When Nokia launched its N Series of phones, it used the AIDA model to great perfection. Before N Series phones came in the market, cell phones were primarily used as a communication tool. Features like cameras, MP3 Players, Radio, and Bluetooth were the ones which used to catch attention of the users. N Series phones revolutionised the cell phone industry with features such as High Data Storage, High Quality camera, amazing sound quality, professional usage etc. Nokia first gained ATTENTION by highly publicising N Series phones as a lifestyle product. Then it began to hold INTEREST of the people by coming up with new models and variety of features in the N Series. This also helped in arousing DESIRE in the market, which helped the company to make N Series a great success despite the high prices of the phones. Promotion Mix Tools a)Advertising One of the strongest aspects of Nokia is its advertising strategy. Nokia’s ad campaigns are have a short shelf life as they are known to be coming up with one new model for each class(basic, mid, high end) in two months. So they have something or the other new for the consumers, thanks to their excellent innovation. Nokia also come up with customised ads during specific events and festivals. For example, they came up with an ad for Nokia 1110 during Holi last year, with the concept that it’s a colour phone for the festival of colours. b)Sales Promotion Nokia does not stress much on Sales Promotion. This is because today the cell phone market is moving really very fast with new models coming up every third month, and even the consumers are ready to change at such a short period. c)Public Relations (PR) Nokia has strong PR. They keep on doing some or the other new events, programmes and publicity, so as to keep up with the brilliant image of the company and also to enhance the brand equity. One of the instance is they sponsored the COUNTDOWN event for NEW YEAR 2007, wherein they used Nokia 5200 as their prime product. The event featured NELLY FURTADO performing live. The event also concentrated on GLOBAL WARMING. d)Direct Marketing Nokia does not perform Direct Sales activities on its official website www. nokia. com. However, they do have contractual tie ups with other e-commerce websites like www. bay. com, www. amazon. com etc. Nokia does use DEMO style of Direct Marketing. They set up kiosks extensively at various locations such as malls; business parks etc. and had its latest product N 95 for demo. Nokia does not use Direct Mail or Telemarketing styles of Direct Marketing. Consumer Behaviour 1. Social Factors Social factors like feedback on a specific product from family, frien ds and peers influence the decision of a person whether to buy a product or not. For example, Nokia 6800 is technically one of the best phones by Nokia. However, in terms of features it is similar to Nokia 6610. So, the review was not good and hence it affected the sales of Nokia 6800. 2. Personal Factors Personal Factors like age, occupation, lifestyle, income and personality affect the consumer behaviour. For example, a young college going person may consider music and gaming as the add on features. So, he or she may choose a Nokia N – Gage. On the other hand, a professional may consider utility and may buy an N Series phone. 3. Psychological Factors Psychological factors like perception make difference in consumer behaviour. For example, a consumer may not buy a flip or a slide phone if he or she thinks they are delicate handsets. 4. Cultural Factors Not Applicable with respect to Nokia. Place Mix Market Channels- Nokia uses both dealership as well as direct selling strategy. It has opened its retail outlet ‘Nokia Priority’ as well has many authorised dealers at various places. So Nokia uses 0 level, 1 level 2 level Market channel levels. Consumer Manufacturer Dealer Market Channel Levels- ?0 level (outlets and internet) Nokia has their retail outlets ‘Nokia Priority’ also although they directly don’t sell product on their website but they have contractual tie ups with other e-commerce websites like www. bay. com, www. amazon. com etc. ?1 level (Dept stores- Hypercity) Nokia has authorised dealers at various places it also provide their product at super malls like Hypercity. ?2 level (Wholesaler Retailer channel followed) – This is the traditional way of selling which Nokia does follow. Nokia’s products today are available at almost all retail outlets dealing in m obile phones. Vertical Marketing System Administered (Nokia Priority Dealer) and Contractual (Various Dealership) Steps involved in designing market channel E Series )Analysing customer needs and expectations- breakthrough technology and utility b)Objectives and constraints- high profit (market skimming) and (constraint) low volumes c)Identifying channel alternatives- 0, 1 and 2 level d)Evaluating major alternatives- high profits by catering to the needs of higher level income customers, which are increasing in towns and cities e)Selecting channel members f)Training channel members g)Motivating channel members h)Evaluating channel members i)Modify channel arrangements E-Series Market segmentation and targeting strategy Target marketing The market today has large number of customers and to satisfy each of them individually is impossible of any company. So what any company does is it comes out with a product which satisfies majority of its consumers. This is known as target marketing. The target marketing done by Nokia is also the same it targets major portion of the market whose preferences are similar. It does a market survey of understanding the consumers. It is not actually a survey but look at the type of cell phone which a consumer is looking for in the market through the consumers demand. Nokia targets the market by targeting groups holding major part of demand and accordingly manufacture the product. Example: Targeting the lower income group who are looking for a cheaper cell phone in the market like Nokia 1100. In market targeting strategy Nokia falls in â€Å"product specialization† pattern . As it specializes in the same product line. MARKET SEGMENTATION FOR NOKIA: The decibel levels in the cellular market are increasing with service providers stepping on the gas. Not to be left behind, handset manufacturers are using precise segmentation to carve up their share. Divide and rule seems to be working! According to a report published in May 2001, the all-India cellular subscriber figures stand at 38,71,514. With aggressive marketing by service providers, this figure is expected to increase at a very rapid rate. If current decibel levels in the market are anything to go by, these expectations are well on the way to being met. However, amidst this entire melee one cannot ignore the efforts of the handset manufacturers. Both service providers and handset manufacturers have been complementing each other well with each fuelling the demand for the other. Industry observers attribute the success of handset manufacturers to shrewd market segmentation. The big three of the mobile handset market Nokia, Ericsson and Motorola, have studied the market and segmented it precisely. SEGMENTATION OF NOKIA AND SEGMENTATION MODEL FOLLOWED BY COMPETITORS Connecting people! Nokia, arguably the biggest player in the world, has divided the market into four segments: * Hi-fliers: The biggest segment as far as Nokia is concerned consists of Hi-Fliers, corporate executives who use a mobile phone to increase productivity at work. Aged between 25-45, the segment looks for data transmission and other business-related features. In most cases, the company sponsors the handset, hence price is not a major consideration. * Trendsetters: In any technology adoption cycle, the first segment to adopt an emerging technology is dubbed as the early adopters. For Nokia, these early adopters are Trendsetters who are most receptive to advanced models. This was the segment at which WAP-enabled models were aimed. * Social contact: The third segment for Nokia is the upwardly mobile, socially-conscious segment that uses a mobile to stay in touch. Todays youth and affluent housewives constitute two major chunks of the segment. * Assured: The fourth and last segment as defined by Nokia comprises of CEOs, high-profile celebrities, industrialists and other high net worth individuals. The fact that the segment cannot do without a mobile phone makes it the assured segment. Market segmentation Dr Philip Kotler defines market segmentation as â€Å"a process of identifying groups of buyers with different desires or requirements†. Levels of market segmentation:- Mass marketing: Nokia uses mass marketing techniques by manufacturing cell phones which is suitable for major portion of market. Considering the fact that there are a large number of families falling in the middle income group in India, so their buying capacity is kept in mind and accordingly cell phones are introduced in the market. In this way large number of market is target and mass marketing is done by Nokia. Example: Nokia 3310, 1112, 1110. Segment marketing: In segment marketing Nokia identifies groups having similar wants, purchasing power, buying attitude etc and then comes out with phones catering to different major groups and thus satisfying every part of market with its product. Example: Cell phones 6610, 6610i, 2310 which have fm facilities and are less expensive for middle class service people who travel in trains or via any means of transport. This fm facility will attract such group of people and will indulge such people in buying fm cell rather than normal simple cell phones. Niche marketing: The latest E-series and N-series phones introduced by Nokia are a classic example of niche marketing. Nokia with these latest cell phones targeted the higher class businessmen in the society. These cell phones had features like internet access, a large screen and all the possible latest technology introduced till date. These cell phones are expensive and so it clearly shows that Nokia target a small fraction of higher income group in the urban society. Local marketing: When it comes to local marketing Nokia is not into local marketing. But country wise products are manufactured i. e. according to the demand of product in the market. Individual marketing: Nokia in not into manufacturing of product according to customer specifications. Therefore Nokia is still not into customized marketing. Basis of market segmentation:- a) Geographic segmentation 1) Urban 2) Semi urban 3) Rural b) Demographic segmentation 1) Age 2) Income ) Psychological segmentation 1) Personality On the basis of the above factors market segmentation in Nokia takes place. Positioning strategy Positioning strategy is an image which a marketer develops in the minds of the customer in other words perception about the product in the minds of consumer which is formed by the positioning strategy of the marketer. Any company prefers one consistent positioning message. In case of Nokia the positioning strategy used was â€Å"Nokia Connecting People†. But from the time Nokia has been introduced in the market one image which was created in the minds of consumers was it was a ruff and tuff piece i. . its body is hard. But as the time passed by today Nokia with its core positioning is also targeting its technological advancement as positioning strategy. The positioning strategy of any company plays a vital role in creating a psychological perception about the product. Differentiation strategy It is nothing but adding valued difference to the product which a competitor’s product will not be having in it. It is necessary as differentiation is necessary for a product to be recognized and sold in the market. Differentiation tools:- Product differentiation:-Nokia in terms of product differentiation has a better quality outer body. Nokia has its own software’s supporting the features in the cell phone. These make Nokia different from other cell phone companies. NOKIA STRATEGIC MARKETING IN INDIA Nokia redefines fashion phones in India with the latest LAmour collection Nokia has introduced a collection of three trend-inspired mobile phones, the Nokia 7360, Nokia 7370 and Nokia 7380. Each model in Nokias the LAmour Collection offers a beautiful mix of contrasts infusing cultural and ethnic influences with luxurious touches of the unexpected. Hints of vintage and craftsmanship, are fused with natural materials, colours and patterns, all carefully crafted and layered with a passion for detail. In the design and development of the LAmour Collection, Nokias Design team has looked to materials such as amber, ceramic, turquoise, silk and enamel for inspiration. Craft techniques such as enamelling and etching added a creative spark to the graphics, finishes and colours selected for each model in the collection. Nokia 7380: With etched mirrored surface and discreet keyless dial, the Nokia 7380 comes with a leather cover and a mirrored display. The technology includes a 2-megapixel camera and intuitive voice dialing. Key features: †¢Keyless dial †¢2-megapixel camera, 4x zoom †¢Enhanced Voice Commands †¢MP3 player Nokia 7370: The Nokia 7370 swivels open to reveal its elegantly hidden keypad. Beautiful patterns into the elegant metal trims are contrasted by leather-inspired faceplates. The Nokia 7370 is available in two colour schemes, coffee brown and warm amber, with each model offering a distinct set of graphics, screensavers and even dedicated camera keys. Key features: †¢1. 3 megapixel camera, 8x zoom †¢2-inch QVGA colour screen (320 x 240 pixels) Stereo speakers with 3D sound effects †¢Video ring tones †¢FM Radio Nokia 7360: Trend-conscious men and women will appreciate the Nokia 7360s mixture of patterns and textures, which are perfectly complemented by elegant accessories, including straps and carrying pouches. The Nokia 7360 is also available in two signature LAmour Collection colour schemes, coffee brown and warm amber. Nokia has jumped into the growing market of online distribution of tones, graphics and games downloads in India and is offering a choice of 120 games which can be downloaded at Rs 50 per game. However, users will have to shell out an additional Rs 10-25 for the airtime depending on the size of the game. Nokia claims to be the first handset manufacturer to enter this business in India and the first company to launch games downloads in the Indian market. So far, only online content and utility services companies such as MSN and Yahoo have been offering ringtones and graphics downloads to mobile phone enthusiasts. The business of offering ringtones and graphics is growing almost by 100 per cent, according to industry experts. The download business for the calendar year 2003 was estimated to be around Rs 10 crore and is expected to touch Rs 20 crore this year. These estimates do not take airtime charges paid by the users for downloads. â€Å"Nokia is not entering this business to make money. In fact, a large part of the revenue will be shared by the service operators and content providers. Our interest is to help mobile service operators to increase their average revenue per user (ARPU) and to influence mobile phone users to upgrade to the latest models being launched by the company,† Nokia India marketing head Gautam Advani said. Mr Advani claimed that the company launched a game named ’Makhan Chor’ during ’Janmasthmi Utsav’ last month and the response was very encouraging. Nokia India has already tied up with with Bollywood production houses such as Harry Baweja, Rajshri Pictures and RS Entertainment for graphics and movies. It has also entered into an agreement with Indian Performing Rights Society for ringtones. PROMOTIONAL STRATEGIES: Push or Pull Marketing theory distinguishes between two main kinds of promotional strategy push and pull. Push A â€Å"push† promotional strategy makes use of a companys sales force and trade promotion activities to create consumer demand for a product. The producer promotes the product to wholesalers, the wholesalers promote it to retailers, and the retailers promote it to consumers. A good example of push selling is mobile phones, where the major handset manufacturers such as Nokia promote their products via retailers such as Carphone Warehouse. Personal selling and trade promotions are often the most effective promotional tools for companies such as Nokia for example offering subsidies on the handsets to encourage retailers to sell higher volumes. A push strategy tries to sell directly to the consumer, bypassing other distribution channels (e. g. selling insurance or holidays directly). With this type of strategy, consumer promotions and advertising are the most likely promotional tools. Pull A â€Å"pull† selling strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product. If the strategy is successful, consumers will ask their retailers for the product, the retailers will ask the wholesalers, and the wholesalers will ask the producers. A good example of a pull is the heavy advertising and promotion of childrens’ toys – mainly on television. Consider the recent BBC promotional campaign for its new pre-school programme – the Fimbles. Aimed at two to four-year-olds, 130 episodes of Fimbles have been made and are featured everyday on digital childrens channel CBeebies and BBC2. As part of the promotional campaign, the BBC has agreed a deal with toy maker Fisher-Price to market products based on the show, which it hopes will emulate the popularity of the Tweenies. Under the terms of the deal, Fisher-Price will develop, manufacture and distribute a range of Fimbles products including soft, plastic and electronic learning toys for the UK and Ireland. PRICING STRATEGIES Ultra low cost phonesless than Rs 2,000are fuelling demand in cost-sensitive India, where more than 4 million new users are entering the 85. 4 million strong wireless sector each month. The number of mobile services users surged 47 percent in 2005, and now exceeds the population of Germany. India is expected to be the worlds third largest mobile market by the end of this year, behind China and the United States. We anticipate that there will be a long-term sustainable demand for mobile telephony in the fast-growing Indian market, Chief Executive Jorma Ollila said at the launch of the plant in Sriperumbudur, on the outskirts of Chennai. Bundles: Another category where penetration is next to negligible is the fast-growing mobile telephony market — penetration stands at roughl y 5%. Here, even as price continues to be a significant factor for determining the choice of handset or service provider, the value equation, according to Sanjay Behl, marketing head of Nokia India, is even more imperative. Nokia found success with its ‘Made in India’ Nokia 1100, which incorporated unique features such as a torchlight, a dust-resistant keypad and an anti-slip grip to appeal to the semi-urban markets. Importantly, Behl says that even applications and software — such as T9 or language interface and text input — have to be customised to meet consumer needs. The 1100, which currently retails at Rs 2,700, is the largest selling handset in India with a market share of about 25% in terms of volumes, and 16% in terms of value. On the other hand, another Nokia phone, the 2600, priced at Rs 4,200, is the highest selling colour model in India, with a 7% market share. In the colour segment alone, the 2600 has a 17% share. â€Å"Clear evidence of how features (colour screen) and price have been cleverly bundled to drive penetration,† says Behl. Four P’s In popular usage, Marketing is the promotion of products, especially Advertising and Branding. However, in professional usage the term has a wider meaning which recognizes that marketing is customer centered. Products are often developed to meet the desires of groups of customers or even, in some cases, for specific customers. E. Jerome McCarthy divided marketing into four general sets of activities. His typology has become so universally recognized that his four activity sets, the Four P’s, have passed into the language. The Four P’s are: †¢Product: The product aspects of marketing deal with the specifications of the actual good or service, and how it relates to the end-users needs and wants. The scope of a product generally includes supporting elements such as warranties, guarantees, and support. Pricing: This refers to the process of setting a price for a product, including discounts. The price need not be monetary it can simply be what is exchanged for the product or service, e. g. time, or attention. †¢Promotion: This includes advertising, Sales promotion, Publicity, and personal selling, and refers to the various methods of promoting the product, brand, or c ompany. †¢Placement: refers to how the product gets to the customer; for example, point of sale placement or Retailing. This fourth P has also sometimes been called Place, referring to the channel by which a product or service is sold (e. g. online vs. etail), which geographic region or industry, to which segment (young adults, families, business people), etc. PRODUCTS OFFERED BY NOKIA There are Various Ranges of Products that Nokia Offers. Especially in Mobile phones Nokia is the Leading Manufacturer in it. Nokia Offers various Mobile Phones with varied Quality, Shape, Size, Colour, etc. Nokia Offers a Varied Range of Mobile Phones Other accessories with it. All Mobile phones are having Different Specifications in it. Nokia is Launching a New Products Every Year. It First Does Analysis of Market according to Taste of Consumers It Launches its Products in Market. Till now Nokia has Launched a No. of Products in Market It had been very Successful for Nokia after launching so many products. Nokia has Strengthened its Strategy of Working in Market. It has Revolutionised all sectors in Market. No one is So Powerful as Nokia in Field of Mobile Phones in India. There are so many Mobile Phones been in Market by Nokia. Several New Techniques Upgradation is being done to enhance launch a new product every time in Market. Nokia’s R D Department is very much in Progress for working over bringing a special change in every mobile phone its launching in market. After Launching Various Mobile phones in market till now, Nokia is now Launching various new Models of Mobile Phones i. e it is bringing new changes in the series of Mobile Phones. Firstly All Mobile Phones used to have only Black White/ Colour Display, Messaging. But now Nokia has launched Various New Models of Mobile Phones in Mobile Series that it Has Rocked the Market. The New Models are having various Greater, Advanced Facilities from that of other phones till now. These New Models Which Nokia is going to Launch in market is having all Types of Features/Facilities like:- 1)Instant Messaging )Brighter/Broader Enhanced Colour Display 3)Large Screen 4)Touch Screen System 5)Enhanced Radio Facility 6)Mp3 System 7)Internet/GPRS 2. 0 8)Support for Ms-Office 9)Cool Applications Games 10)Bluetooth Connectivity 11)Wireless Earphones 12) Slim Body 13) 2. 0 Mega pixel Camera etc Product Portfolio Nokia launches handsets to drive mobility NEW DELHI Nokia launched two new affordable handset s models, 1110 and 1600, which target first-time buyers and have talking alarm and clock in five regional languages along with innovative features for ‘ease of use’. With these new mobile phones, Nokia has expanded its entry-level portfolio in India. The Nokia 1110 (black and white display) and Nokia 1600 (coloured display) are ideal for first time users as they have an inbuilt graphical demo mode which allow users to access and familiarise themselves with the main functions of the handset, even without inserting a SIM card. Another stand out feature of these new handsets is the unique Talking Alarm and Clock in five regional languages including Hindi, Tamil, Bengali, Marathi and Gujarati. Nokia handsets are renowned for their ease of use and the Nokia 1110 and 1600 phones continue this tradition with a new intuitive user interface that makes full use of graphical icons and large font sizes and the built-in hands-free speaker. With the new menu structure accessing basic features, such as managing calls and contacts become easier. In addition to polyphonic and MP3-grade sound ringtones, the Nokia 1110 and Nokia 1600 also feature a unique cost-management feature, such as Nokia Prepaid Tracker support to help users monitor their phone usage. This will be an operator dependent service. Reiterating Nokia’s intent to drive affordable mobility in India and grow the base of mobile phone users. Sanjeev Sharma, Managing Director, Nokia Mobile Phones, said: â€Å"With the introduction of these new handsets we have further strengthened our entry level product portfolio by bringing in feature rich handsets with localised applications. Only 5 percent of the population understands the English language. Nokia has always tried to reach out to the masses, which has been demonstrated by our past endeavours in introducing Hindi SMS and even in our earlier campaigns. These handsets are yet another example of Nokia’s innovation and commitment to introduce products that are relevant for Indian consumers. The Nokia 1110 and 1600 announce the dawn of a new age. Its unique talking alarm will wake up millions of Indians, not only to their daily lives, but also to a new era of mobility which has been captured in our campaign called Jaago India Jaago,† Detailing the rationale behind the Jaago India Jaago advertising campaign, Sharma said: â€Å"Indians are extremely proud of how the country has been progressing. The growth of mobility is one of the key indicators of the economic progress in India. The advertising campaign therefore uses the ‘Talking Alarm’ functionality of the Nokia 1110 and 1600 as a metaphor to convey how more and more Indians were waking up to mobility through Nokia handsets and participating in the progress. † Both these handsets also offer much longer talk time than the current entry phones. Nokia 1110 and Nokia 1600 phones have excellent voice quality and coverage based on state-of-the-art radio software. The new technology enables operators to add voice capacity within their networks smoothly and cost-efficiently while improving network capacity and call quality. These were all above were Some of Features of New Upcoming Models of Nokia. Now let us Study Some of the Nokia New Models its Features in Detail. They are as Follows:- NEW UPCOMING MODELS OF NOKIA Nokia 2630 Key Features †¢Ultra-slim design measuring at only 9. 9 mm †¢Capture and share photos with a VGA camera with 4x digital zoom †¢Share and transfer data via Bluetooth, GPRS, email and Internet †¢Listen to FM Radio in an instant with a one-touch key †¢Personalize your Ringtone with any MP3 Audio File 1)Nokia 2760 Key Features Refreshing, trendy design that’s progressively stylish †¢Capture stills or videos with a VGA camera or tune in to FM Radio for music enjoyment †¢Enjoy larger user memory for storing more photos, MP3 ringtones and entries into phonebook †¢Connect to the world via Bluetooth, GPRS and email 2)Nokia 6110 Key Features †¢One touch navigation button provides easy access to GPS function and maps †¢With HSDPA for fast web browsing and downloading of maps †¢2 megapixel camera and QVGA TFT 2. 2 screen †¢Keeping your images crystal clear with lens slide protection screen †¢Listen to your messages read aloud with Message reader ) Nokia E90 Key Features †¢Browse the Internet and transfer media-rich files via HSDPA (up to 3. 6 Mbit/s enabled) and 3G high-speed mobile broadband †¢Increase mobile productivity with applications for viewing and editing documents †¢Talk on every continent with quad-band GSM and automatic switching between bands †¢Access voice and data functions quickly and easily with convenient shortcut keys †¢Locate meeting venues, restaurants, and places of interest with the integrated GPS †¢Send images captured with the integrated 3. 2 megapixel camera with flash and autofocus 3)Nokia 1650 Key Features †¢Easy one-touch key to activate FM radio in an instant †¢Enjoy easy viewing with the 65,536 colors, large screen display and large font type when dialing †¢Personalize your phone ring with quality MP3-grade and 32 Polyphonic ringtones †¢Extend your talk time with Power Saver mode Convenient one-touch key to switch on built-in flashlight 4)Nokia 2355 Key Features †¢Vibrant 128 x 128 pixels display in 65,536 colors †¢Sleek polished fold design †¢Integrated FM radio †¢Integrated flashlight †¢Internet ready with WAP 2. 0 browser †¢Multimedia messaging (MMS) functionality )Nokia 1325 Key Features †¢Slim 15. 2mm design †¢Brilliant 65,536 color display (96 x 65 pixels) †¢Convenient Integrated Handsfree Speaker †¢32-chord/voice polyphonic MIDI ringing tones †¢Large phonebook with 400 contacts and 5 entries per contact 6)Nokia 1208 Key Features †¢Experience enhanced visual with the 65,536 color displ ay †¢Dust and splash proof with rubberized keypad and anti-slippery back cover †¢Bright flashlight for convenience and emergency †¢Timer tracker feature helps you controls the duration of each call †¢Multiple phonebook makes sharing phone easier Easy–to-use menu in multi languages with calendars 7)Nokia 1200 Key Features †¢Dust and splash proof with rubberized keypad and anti-slippery back cover †¢Bright flashlight for convenience and emergency †¢Timer tracker feature helps you controls the duration of each call †¢Multiple phonebook makes sharing phone easier †¢Easy–to-use menu in multi languages with calendars 9) Nokia 2505 Key Features †¢Sleek and elegant at a slim 16. 65mm †¢Quick-press flashlight †¢65,536 colors with 128 x 160 pixels display †¢Two-way handsfree speakerphone †¢32-polyphonic MIDI speaker Popular Nokia user interface with 4-way scroll and center-select key †¢Store up to 300 contacts in phonebook, with 5 entries per contact SWOT ANALYSIS Introduction In this part of my investigation I am constructing a SWOT analysis for Nokia. I will have to Analyse the external factors that may prevent Nokia from re-launching WAP enabled mobile phones onto the market. SWOT Analysis SWOT Analysis, is a Strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a Project or in a Business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective SWOT ANALYSIS OF COMPANY NOKIA I) MODERN SWOT ANALSYIS A SWOT analysis conducts an external and internal scan of Nokias business environment, it is an important part of the strategic planning process. Environmental factors internal to the firm usually can be classified as strengths (S), or weaknesses (W), and those external to the firm can be classified as opportunities (O) or threats (T). Such an analysis of the strategic environment is referred to as a SWOT analysis. The SWOT analysis provides information that is helpful in matching the firms resources and capabilities to the competitive environment in which it operates. As such, it is instrumental in strategy formulation and selection. . STRENGTHS -Is a dominant player in the smartphone market via its majority ownership of Symbian and its propritary Series 60 user interface which are projected to represent majority of the 100M smartphones sold in the next 4 years. 33% market share still the largest cell phone vendor by far, with double the market share of nearest competitr Size should enable Nokia to amortize R costs and to get cost advantages Brand position: probably one of the top 20 brands in the world WEAKNESSES -The N-Gage is considered a flop Being the market leader and its increase role in Symbian is giving Nokia a bad image, much like Microsoft in the PC industry. Slow to adopt new ways of thinking: a go od example are clamshell phones which are preferred by many customers. Nokia was reluctant to produce a clamshell until this year, when it launched its first model. OPPORTUNTIIES Increase their presence in the CDMA market, which they are just entering, as well as 3G and Edge New growth markets where cell phone adoption still has room to go, including India and other countries. Leverage its infrastructure business to get preference and a stronger position with carriers THREATS Late in the game in 3G creates a risk to be displaced by leaders like Motorola, LG, NEC and others. Asian OEMs who are entering the market very agressively (TCL, nGo Bird) ODMs (HTC and others) enabling carriers to leverage their customer power bypassing the handset vendor. Operators want to lessen their dependency on handset vendors and the dominance of Nokia. Orange, O2, and many other operators globally are selling their own brand of phones. CONCLUSION From the Above Project I Had Come to this Conclusion That Nokia has Implemented Various Strategies in Developing It Products on a Large Scale Becoming No. 1 Leader in The World of Mobile Phones. Nokia has used various Techniques to implement its products into the market. As per my Opinion Nokia had introduced various schemes to attract people gain more goodwill into market. I would like to conclude that Nokia had been launching various new products Strategies throughout the year but still it is the No. 1 brand leader in Mobile Phones. Many people around the globe are purchasing Nokia phones as they are very cheap, good efficient to operate. Nokia had used various marketing strategies to enhance its products into market also they have used better efficient market segmentation strategies to market its products according to various segments of customers in the market. Nokia as such has used all Modern Good techiques to tackle problems of customers in market. Customer Care Feedback is also given more importance to increase the sales of product. Better, Efficient Advanced Techniques are used to increase the sales of product. Also Nokia is largest manufacturer of mobile phones in India also the No. 1 Leader in it. Various Promotional Strategies are being enrolled into the market to promote the products. New Models their Strategies are being well utilized to enhance the product.

Internal Analysis Apple Essay Example Essay Example

Internal Analysis Apple Essay Example Paper Internal Analysis Apple Essay Introduction Internal Analysis Tangible resources Apple’s tangible resources are extensive and widely documented despite the company’s high level of security in matters of design. The value of analyzing the tangible assets of the organization lies in the determination of the potential for the creation of competitive advantage (Grant 2007). In terms of financial resources, the case quotes Apple’s market capitalization is approximately US $550 billion, with sales annually over $100 billion. This makes Apple the most valuable publicly traded company in the world. The share price currently stands at around $600, merely 12 ears after Steve Jobs’ return to the company, where the share price was $5. Apple’s physical resources include 362 retail stores world wide, which promote sales and effective advertising. Third party manufacturing relationships are also a key aspect of Apple’s success allowing for relatively inexpensive manufacturing while all design aspects stay in-house (Mass 2009). Internal Analysis Apple Essay Body Paragraphs The systems in development, design and software systems are all key aspects of Apple’s organizational and technological resources, and are closely linked to the organization’s intangible resources due to their close relation with knowledge and managerial capabilities. Intangible resources Apple’s overwhelming and unprecedented success in the technology industry undoubtedly stems from its intangible resources. The influence that co-founder and CEO Steve Jobs had on the company is undeniably accountable for its achievements. As an entrepreneur and human resource to Apple, Jobs’ managerial capabilities and innovative ideas were invaluable. The retail stores of Apple also provide intangible resources in the interaction with customers, aesthetically appealing design of the tortes and technological support provided on site in the ‘genius bar’ Arbor 2011). The reputation of Apple and the unique creation of customers ‘needing the newest design i n the latest release of products is an intangible resource vital to the organization’s success; they have captured exactly what the consumer wants. Apple develops and integrates its own hardware and software, and along with the creation of the App store, has created a self-sufficient technological process from start to finish. Consequently, the brand name Apple evokes a whole new facet of technology in today’s society. Capabilities The capabilities of Apple lie in the integration of tasks that combine all aspects of their company, from research and development to product development to marketing and advertising. The entrepreneurial skills and capabilities of Steve Jobs and the the company. Retail Apple stores act not only as a mechanism for sales, but also as a product themselves, as they are invaluable marketing for the brand. The Internet based sales also offers customers to create combinations of their own products, which could be built and shipped with efficiency a nd quality guarantee. Apple rates products that are simple in design, yet so focused on the specifics that customer’s inherently deem them as ‘cool’. Apple also maintains an air of suspense and mystery upon the unveiling of their products, which captures the consumer’s curiosity on a huge scale, an unusual tactic in a society concerned with collaboration and transparency. The use of a platform strategy to create a family of products that will all stream from each other and make use of design elements for derivative products, I. E. the phone, pod touch and pad. The creation of products that, despite ever changing and evolving in technological progress, maintain a clear look and use for consumers is a capability for Apple. Capability Rare Valuable Costly to imitate Non-substitutable Competitive Consequence Design team Yes Yes Yes Yes Competitive Advantage Retail stores Yes Yes Yes Anthropometry CA Internet sales Noses Yes Noncompetitive Parity Design of â₠¬Ëœcool’ products Yes Yes Anthropometry CA Unveiling of products Yes Yes Yes Anthropometry CA Platform strategy Yes Yes Yes Yes Competitive Advantage Clear Apple look and use Yes Yes Yes Yes Competitive Advantage Core Competencies Apple defies the norm in regard to core competencies, that is; the capabilities that serve the company with competitive advantage over rival firms, as it has three that are clearly distinguishable. While most companies can hope to have one or maybe two core competencies, the success that Apple has seen in the past few decades in the global commercial electronics industry has been unprecedented. This has been largely due to the innovation and entrepreneurial quality that has stemmed from the design team and Jobs’ influence in creating products that consumers desire on an ongoing basis. The use of a platform strategy has seen the success of a multitude of products which have offered countless benefits to both Apple itself, and their customers, who can use the same software, hardware, accessories and production between products. Finally, the simple, elegant look and usability of Apple products across the brand has proven to be the core capability that no other company can par. Value Chain Analysis Primary Activities Inbound Logistics superior products, while maintaining a level of quality control. The unique hardware system has also allowed for Apple to be produced entirely from scratch with a unique pirating system. Operations Apple capitalists on economies of scale in their production techniques by utilizing cheaper and more efficient partners to carry out production at a high quality. This leaves the company to focus on the design processing and engineering of innovative development for both current and future products. Outbound Logistics Apple stores have transformed from merchandising buildings designed to attract â€Å"foot traffic† and curious non-Apple customers, to retail destinations. In conjunction with t he stores (which are products in themselves), Apple products are also sold wrought select authorized retailers, which provide a point of contact between staff and consumers as well as an outlet for advertisement for the Apple brand. Customized Internet orders are also directly shipped from storage facilities in China arbor 2009). Marketing and Sales Retail stores are life size advertisements, as the sleek interior design and advanced technological displays of Apple products are a credit to the company as the ultimate marketing display. The secretive product unveiling create hype and curiosity about new Apple products, effective in capturing consumer interest. The real secret to Apple’s marketing, however, lies in its ability to create functional, instinctive products that the consumer finds natural to use. Apple’s marketing campaign highlights this not by specifying the complex features of the product, but rather showing the way that consumers will use them in day to d ay life and look good doing it (Hollies 2011). Service The â€Å"genius bar† feature of the retail Apple store provides a direct consultation service that allows customers to consult an expert technician on problems they may have encountered with their product. The platform strategy that Apple uses also meaner that consumers are already aware of how a product works from previous products of the same family, requiring less training and also less maintenance and repair due to a better developed product. Supporting Activities Firm Infrastructure The structure of the company once Jobs returned to Apple saw the rapid onset of success, due to the focus on innovation rather than process. The lack of specific processes disclosed to the public also raises questions as to the efficiency of creates opportunities for growth, extensive research and development and product expansion. Human Resource Management The employee benefits of working at Apple are numerous, from the testing of produ cts to receiving gifts of the newest designs to superior working environments. Consequently, for such an innovative and rapidly paced industry, the hiring process is selective in order to attract the best entrepreneurial talent. Technological Development The level of secrecy within Apple is extremely high, even between departments within the organization. This is vital to keep the company relevant and competitive. The level of research and development at Apple is extensive, with many employees particularly senior level management) taking a hands on approach in order to utilize â€Å"knowledge work† to achieve the most â€Å"beautiful, elegant solution†. Procurement The relationship between Apple and its suppliers is of utmost importance to the company in order to meet the needs of a competitive, fast-paced business environment. This is supported by Apple’s Supplier Diversity Program, established to uphold social and environmental responsibilities by utilizing a range of suppliers with diverse cultural components (Apple and Procurement 2012). Strengths and Weaknesses table Strengths Weaknesses Large market capitalization Lack of concrete processes Annual sales making Apple the largest publicly traded company worldwide Level of secrecy between departments could lead to overlap of ideas/double-up 362 retail stores worldwide providing advertisement for the company Continuing to release relevant and improved products is rapidly paced industry Strong relationships with third party manufacturers and suppliers Design team with extensive entrepreneurial and innovative skills Retail stores offering a point of contact for consumers as well as customer support for product difficulties We will write a custom essay sample on Internal Analysis Apple Essay Example specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Internal Analysis Apple Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Internal Analysis Apple Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer

Identity and Personal Attachments

Identity and Personal Attachments The formation of a person’s identify is shaped by various forces. Much attention is usually paid to his/her socio-economic environment. In particular, one can focus on the ethnic background of an individual, neighborhood, or class. However, it is important to speak about the role of attachments such as family or friends.Advertising We will write a custom essay sample on Identity and Personal Attachments specifically for you for only $16.05 $11/page Learn More To a great extent, they play the role of mentors or trusted advisors whose opinion or values are respected by a person. Moreover, they eventually make independent choices which are based on their conceptions of ethics or rationality. These are the main aspects that can be identified. These questions have been examined in various works of literature and academic studies. The role of personal attachment to other people is illustrated in the short story The Lesson by Toni Bambara. The author throws light on the experiences of a black girl named Sylvia who lives in a poor neighborhood. The writer shows how the values and attitudes of a child can be shaped by various people who can play the role of mentors. At first, one can speak about Miss Moore’s attempts to educate children by teaching them mathematical skills (Bambara 46). She wants to make sure that children are willing to learn. To a great extent, she attempts to play the role of a mentor. However, Sylvia is more attached to the opinions and values of her best friend called Sugar. Sylvia is more likely to emulate the behavior of her friend. Only at the end of the story, it occurs to the protagonist that Miss Moore might have been right, and she attempts to think and act independently. In his short story Eveline, James Joyce also speaks about a woman who recollects the past events of her life. In particular, she thinks about the forces that prompt her to leave her family. In this case, much attention should be paid to the behavior of the protagonist’s father who often resorted to violence. The narrator says that he relied on â€Å"blackthorn stick† to teach children (Joyce unpaged). His behavior is the main reason why Eveline does not feel any attachment to him. He failed to become a role model or a mentor for her family. This is one of the main points that can be made. A very similar situation is described by Theodore Roethke in his poem My Papa’s Waltz. This author speaks about the child who is extremely disappointed with his father, especially his alcoholism (Roethke unpaged). These are some of the main aspects that should be considered. On the whole, one can say that literary works can throw light on the way in which the values of a person are shaped. The development of identity is closely examined by many scholars. For instance, Arielle Deutsch et al. examine the factors that can increase the risk of delinquency. The authors argue that the failure of parents to become role models for children lead to their affiliation with deviant peers (Deutsch et al. 71). One can say that some teenagers can become the mentors of their coevals.Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More The main problem is that this situation often leads to the deviant behavior of a child and his/her rejection of many values such as education or compliance with the law. This is one of the main risks that should be considered. This is why researchers focus on the practices of parents (Robinson et al. 73). On the whole, educators and psychologists pay close attention the formation of a child’s identity. They argue that children are more likely to be engaged in crime, if they observe it on a regular basis (Milner 119). Nevertheless, researchers also admit the role played by the so-called agents of socialization or people who shape the values of a person. Among these agen ts, one can distinguish parents, teachers, and peers (Berns 48). To a great extent, they can shape a child’s perception of the world and his/her treatment of other people. For instance, teenagers, who interact with deviant peers, may perceive drug abuse as something normal. Nevertheless, it is critical to remember that a person’s ethical choices are critical for his/her development. This issue is explored in the literary sources analyzed in this paper. They show that an individual can take decisions that do not coincide with the values of his/her parents or peers. This is one of the issues that should not be overlooked. Judging from my own experience, I can say that my parents and teachers were the main mentors in my life. They affected many of my values and priorities. To a great extent, I was able to resist the influence of peer pressure. Nevertheless, their influence became much weaker when I reached the age of adolescence. On the whole, this analysis suggests that a person’s attachments and his/her social environment are critical for his/her development. Various literary and academic sources indicate that an individual’s values and priorities are formed through the interaction with parents, teachers, or peers. However, the characters discussed in this paper suggest that these people can take independent decisions. Bambara, Toni. â€Å"The Lesson.† In Stitches: A Patchwork of Feminist Humor and  Satire. Ed.Gloria Kaufman. Bloomington: Indiana University Press, 1991. 44-49. Print. Berns, Roberta. Child, Family, School, Community: Socialization and Support, 9th  ed.: Socialization and Support, New York: Cengage Learning, 2011. Print.Advertising We will write a custom essay sample on Identity and Personal Attachments specifically for you for only $16.05 $11/page Learn More Deutsch, Arielle, Lisa Crockett, Jennifer Wollf, and Stephen Russell. â€Å"Parent and Peer Pathways to Adolescent Delinque ncy: Variations by Ethnicity and Neighborhood Context.† Journal of Youth and Adolescence 41. 1 (2012): 1078-1094. Print. Joyce, James. Eveline. The Literature Network, n. d. Web. online-literature.com/james_joyce/959/ Milner, Richard. Culture, Curriculum, and Identity in Education, New York: Palgrave Macmillan, 2010. Print. Robinson, Lara, Neil Boris, Sherryl Heller, Janet Ryce, Charles Zeanah. â€Å"The Good Enough Home? Home Environment and Outcomes of Young Maltreated Children.† Child Youth Care Forum, 41.3 (2012): 73-78. Print. Roethke, Thomas. My Papas Waltz. PoemHunter. 3 Jan. 2003. Web.. https://www.poemhunter.com/poem/my-papa-s-waltz/.

Organisational behavior Essay Example | Topics and Well Written Essays - 4000 words

Organisational behavior - Essay Example A directly proportional relationship has been identified between the two variables. This develops the understanding that if the job satisfaction increases than the productivity/performance of employee will also be increased, this increment in the employee’s productivity is creating a competitive advantage or giving the competitive advantage to the company. This research paper is conducted with the aim of identifying that at what extent the job satisfaction is creating the competitive advantage for the company; along with identifying those components of job satisfaction that are participating the most in improving job performance of the employees. Motivation leads to higher satisfaction, and higher satisfaction leads to higher productivity. LITERATURE REVIEW: Nowadays the companies are determining the reasonable balance between employee commitment and performance of the company (Cullen et al., 2013). The companies are providing fair compensation and rewards to the employees tha t are becoming the main factor in employees’ motivation and self-esteem. Manager has the responsibility to motivate the employees successfully and influence them by different managerial skills to improve organizational efficiency. According to Bratton, Sawchuk, Forshaw, Callinan, & Corbett, (2010) the ability and motivation drives the performance of an employee. Ability of an employee devised through his/her education, equipment, experience, training, ease in the task and two types of capacities i.e. physical and mental. According to Gagne & Deci (2005), the process of performance management is one of the most crucial elements of total reward system and employees at times have to motivate themselves. According to John (2002), the effective performance of an employee leads him/her towards the organizational rewards, as a result, the factor of motivation lies in their performance. Most of the companies require their employees to perform duties according to the rules and policie s of the company and meet all the job standards. The studies that are conducted to determine the relationship between compensation and employees were focused to improve the performance of the employee in the organization (Lai & Chen, 2012). Nowadays employees that are highly motivated create a competitive advantage for their companies; because their effective performance leads an organization to well attainment of its goals. Among all the resources of the company; human resource is most important that can give the competitive advantage to the company. According to Bryman (2013), commitment of the employees is very much based on the reward and recognition system of the company. Most of the organizations increase the performance efficiency of employees by designing attractive rewards and compensation system in the company. Various researches have been done so far in determining the most effective way to increase the productivity of most of the employees in the organization, and it has determined that the most effective way to increase the work efficiency of employees is the rewards and compensation system in the company. Rewards and recognition system play an important role in developing employee satisfaction and motivation. The working environment is continuously changing with the technological advancement and changing human

Privacy Essay Example | Topics and Well Written Essays - 750 words

Privacy - Essay Example This boundary erected by the individual is different for different persons concerned and can be altered depending upon the circumstance and the relationship with other party. An individual is at complete liberty to voluntarily sacrifice his personal privacy. This sacrifice is often associated with benefits in exchange. People who exercise steps to preserve their privacy expect other to respect it. That is why an individual’s right to be not subject to unauthorized privacy raid by anyone is part of numerous countries privacy law. In today’s world, an individual’s privacy is not completely in his own hands. This protection of privacy is also dependent upon the other people with whom the individual has shared his personal information. Any breach of confidence can easily result in loss of privacy i.e. access or knowledge of your personal information to an unauthorized person. Increasing use of technology in workplace has brought with it various benefits ranging from lower operating cost to increased efficiency. However, these benefits are not without side effects because rapidly increasing technology use has become a point of concern for employer and employee both. At a workplace, employers have access to personal information of the employees. How much access an employer has and how is a question of debate. Employers believe that it is necessary to collect this information through monitoring the employee’s activities to avoid liability and discourage illegitimate activities. Employers believe that their act of surveillance and monitoring of employing activities in the office is their right as it leads to reliable performance evaluation of employees, helps in guarding trade secrets etc. Employers have various methods for monitoring employees in the office. These method ranges from recording office telephone, video equipments and having technological admittance to

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Freemark Case Essay Harvesting Riesling grapes immediately , or leave them on the vines despite the approaching storm the place of the vineyard. Light rain and storms are detrimental to the crop of grapes, as these cause or may develop Botrytis cinerea , a fungus that causes damage in the skins of grapes . The Freemark winery wine produced only first best grape varieties bottled 25,000 cases of wine each year as Cabernet Sauvignon and Chardonnay . The Grapes of Freemark Abbey came from an ideal environment in the central and southern California -Napa valley . The type of wooden barrel used for storing wine influences the style of wine produced. The winemaker is to harvest the grapes when they have achieved the right balance of sugar and acidity to the wine style order. But maturity is a variable process , however , and if the weather is not appropriate, the right balance could never exist . If the grapes are harvested at 20 % sugar, the wine is fermented Dry ( all the sugar alcohol is exchanged for carbon dioxide ) or almost dry . If the grapes are harvested at 25 % sugar, the winemaker can produce a wine with the same alcohol (10 % ) but with 5 % residual sugar , this wine is sweet and relatively intense . Freemark Abbey had already produced a crop of botrytis Riesling in 1973. Jaeger concluded that there was a 50% chance that rain would hit the Napa Valley. Because the storm had originated on the warm waters of Mexico , and thought there was a 40% chance that if the storm hit , would result in the development of botrytis mold . Freemark Abbey had the option to sell the wine in large quantities, or could sell grapes directly . These alternatives would bring only a means of income, but avoid the damaging reputation of the winery, which would be risky engrossed an inferior product. If Jaeger decided not to harvest the grapes immediately in anticipation of the storm , and the storm did not hit the crop , Jaeger leave the grapes to ripen fully and probably , hopefully, sugar grapes reach 25 %, resulting in a wine that is sold about $ 3. 50 wholesaler. With less appropriate climate , the level of sugar would exceed 20 % producing a lighter wine probably sell about $ 3. The same process that resulted in increasing sugar concentration also caused a 30% reduction in overall juice . The highest price was therefore offset by a reduction in part on the amount . Expenses for the winery were about the same for each of the possible styles of wine and were small compared to the wholesale price . Evaluate the facts : Light rain and storms are detrimental to the crop of grapes, as these cause or may develop Botrytis cinerea , a fungus that causes damage in the skins of grapes . The winemaker is to harvest the grapes when they have achieved the right balance of sugar and acidity to the wine style order. But maturity is a variable process , however , and if the weather is not appropriate, the right balance could never exist . If Jaeger decided not to harvest the grapes immediately in anticipation of the storm , and the storm did not hit the crop , Jaeger leave the grapes to ripen fully and probably , hopefully, sugar grapes reach 25 %, resulting in a wine that is sold about $ 3. 50 wholesaler. Define the problem : Should riesling grapes harvested immediately or leave them on the vines despite the storm that is approaching -Napa Valley ? Establish alternative solutions : A possible solution would be to hire a provider or a scientist , to help provide a pesticide. A class of microorganisms which may inhibit the fungus concentration of grapes, but this would generate overruns while better production and lower losses . One possible solution would be to harvest the grapes immediately and directly , avoiding possible contamination but a possible change in the fermentation and maturation of these . Choose the most appropriate alternative solution A class of microorganisms which may inhibit the fungus concentration of grapes, but this would generate overruns while better production and lower losses . Prepare an action plan It would have to execute a plan of action by companies and providers that help Freemark grape production using microorganisms that help break down and improve the quality of the grapes. It would be an amicable solution with the environment , and help to prevent accidents of rain and being productive .

Is Elearning The Way Forward Education Essay

Is Elearning The Way Forward Education Essay E-learning, in its broadest sense, is the use of networked information technologies in education. E-learning is also called as web based learning, online learning or Internet based learning. E-learning is not bound to time and classroom attendance students and teachers may be at different locations on different times. One of the most common types of E-learning takes the form of distance learning courses. Universities upload course material for the student to study individually and complete tasks based on the course material. This allows students to access the course material on the web anytime and from anywhere. Advancement in computing and information technology coupled with almost universal availability of the broadband make e-learning an enticing option in many fields including medical education. In this assignment I will be reflecting on my personal experience with e-learning. I will also discuss its applicability in undergraduate medical education, postgraduate medical educatio n and continuing medical education of practicing clinicians. Theory behind e-learning The meaning of knowledge and learning have changed through time. There is a certain swift in emphasis on learning, rather than teaching, as we rightly move towards a learner centred curriculum. E-learning, which is based on well documented adult learning principles, certainly facilitates a learner centred approach. Traditional education is based on instructivism theory. Teacher or tutor teaches a predefined set of information, deciding what students had to learn. Students learn to pass the examination. E-learning is based on constructivist and cognitive theories suggesting that learning is individualised and the students past experiences and knowledge have a great impact on the newly acquired knowledge (Jonassen 1994). Blended learning refers to learning involving multiple methods and approaches, commonly a mixture of class room and e-learning Requirements for successful implementation Mitchell and Honore 2008 proposed a pyramidal system for successful implementation of e-learning programmes. The base of the pyramid, which forms the foundation for successful e-learning programme, consists of appropriate, accessible technology and usable, stimulating and interactive design. The apex of the pyramid is represented by the individuals who are involved in the programme and their attitude and motivation forms a major part in the success of e-learning methods. Basic computing skills are essential for the success of e-learning. There is an assumption that the current undergraduates have the necessary computing skills. Kiran et al 2004 has shown that computing skills among undergraduates are variable and one can not assume expertise or even ability. Good technical support is essential including after hours support. For effective e-learning, student should be able to access material quickly both on campus and at home. Slow connectivity can be a problem. There is considerable cost involved in setting an e-learning programme. Role of e-learning in Continuing Medical Education All practicing clinicians in the United Kingdom are obliged to attend Continuing Medical Education programmes to maintain knowledge and skills as a part of appraisal and revalidation (The General Medical Council). E-learning offers excellent opportunities in this area. I have completed many online e-learning courses. Advantages of these courses include minimal cost, no travel cost and there is no need to take time off to attend these courses as they can be completed from home. They offer excellent value for money and the quality of these courses are comparable to that off traditional courses. I recently attended an advanced laparoscopic surgery skills course. Few weeks prior to the course I was asked to sign up to the course organisers web site. I was able access part of the course material. This enabled me to practise some of the skills prior to attending the course. This has certainly enhanced my learning more than I would have acquired without the access to the e-learning material. There were 20 participants form 8 countries and most found the e-learning very useful. E-learning has made it possible for practicing clinicians from a remote part of the world to contact their peers through video conferencing in the management of difficult clinical situations and this facilitates on-the-job learning. When I was a resident in 1989 I had to wait for over two weeks to find out about an important adverse effect of a drug which now I could find out in a couple of minutes using online electronic databases. In medical education there can be no doubt that opportunities for learning occur all the time and not confined to the class room and e-learning has a lot to offer in this regard. Role of e-learning in Postgraduate Medical Education E-learning plays an important role in Postgraduate Medical Education. Many Deaneries across the United Kingdom has setup e-learning portals for the benefit of postgraduate trainees. Harden 2006 suggested that e-learning will be one of the most important developments in the delivery of postgraduate medical education. In surgical training many hands on courses utilise e-learning methods to enhance face-to-face learning. Types of e-learning resources The basic e-learning resources include e-textbooks, power point presentations of lectures and electronic notice boards. The communication in these methods is one way. Bilham 2005 argues that much of e-learning using these methods was based upon a model of knowledge transmission from the teacher to student as in the traditional education system. The rise of new technologies has turned the World Wide Web from strictly an information destination into a platform, not only to read or watch media, but to actually do things (Martin and Parker 2008). This has made innovative approaches possible in the field of medical education including group projects, virtual patients and virtual clinics. This encourages interactive learning. E-learning in undergraduate medical education I discussed with many Foundation Year one doctors who have graduated from different medical schools across the country. I have observed that the usage of e-learning is variable between medical schools. They felt that e-learning enhanced their learning in basic medical science like anatomy. Multimedia graphics helped them as they felt that the laboratory demonstration in it self was not sufficient for learning. In clinical medicine they felt that e-learning was beneficial in problem based case discussions and case presentations. E-learning has the potential to enhance the learning instead of simply presenting the information. Examples of beneficial multimedia may include a video clip, computer animation for explaining the underlying patho physiology and images of investigations like chest x ray or endoscopy pictures. I have observed that some e-learning using multimedia technology detract the learner from the key message that the teacher wanted to convey and this should be avoided. Physical skills are best learnt by performing them under direct supervision. E-learning, however, can be used to augment the teaching of practical skills. A video showing the technique will be helpful in priming the learner prior to attending a teaching session. Another interesting development in medical education is the application of virtual patient. Examples in this category include a video of clinical consultation to illustrate history taking or examination skills or for demonstrating a physical sign. This is useful for demonstrating certain clinical conditions which the student is unlikely to encounter during their short stay in certain clinical attachments like dermatology or rheumatology. Virtual patients can be used to teach the skills of diagnostic reasoning and patient management through interactivity. There are packages available which allows the student to take a virtual history from a bank of questions and this is followed by examining the patient. This can be artificial and I believe this is better learnt bedside. We have to acknowledge that most of the learning that occurs in clinical practice is opportunistic and technologies which could bridge the gap in experience will be beneficial. Assessment and feedback in e-learning Assessment and feedback are important elements of medical education. Time logged on to the website and accessing the e-learning modules can be monitored as a part of formative assessment. Formative or summative assessments in e-learning courses can be carried out using Multiple Choice Questions and Extended Matching Questions. Multimedia enhanced virtual patient case scenarios can be used for assessment followed by Multiple Choice Questions or diagnostic reasoning tests. Care must be taken to include all possible correct answers in diagnostic reasoning tests because programming can be technically challenging. I have some reservations in using e-learning summative assessments as the identity of the student can not be guaranteed and may encourage cheating. Feedback in e-learning is limited to correction of mistakes and it is difficult to provide detailed feedback. Evidence for e-learning in medical education Cook et al 2008 conducted a systematic review and meta-analysis of internet based instruction in medical education. They have concluded that e-learning is better than no intervention and as effective as traditional education. They have also concluded that there is no evidence to conclude that e-learning is better than traditional education. Clark 2002 has demonstrated that students are very satisfied with e-learning. Students, however, do not see e-learning replacing instructor-led training but as a complement to it, forming a part of a blended learning strategy. Advantages and disadvantages of e-learning E-learning has many advantages. The learner can schedule the learning around their personal and professional life minimising disruption to their day to day life. E-learning allows the learner to choose the learning material which is beneficial to them. The learner can pace their learning which suits them best. They will be able to contact their colleagues and teachers in discussions which can happen synchronously or asynchronously depending on the nature of the discussion. E-learning encourages the learner to take responsibility to their learning. The disadvantages of e-learning are as follows. There is a considerable start up cost as well as maintenance cost and this should be taken in to account when setting up an e-learning programme. As learners are responsible for their learning unmotivated learners and learners with poor study habit may find it difficult to progress. There is added responsibility for the facilitator to be available on demand. Students may feel socially isolated, however, blended learning overcomes this issue. Slow or unreliable internet connection can be challenging as most multimedia content needs fast internet connection. Conclusion E-learning has become an integral part of medical education starting from undergraduate medical education to the continuing professional development of the practising clinicians. Like other teaching methods, e-learning has its own strengths and weaknesses and need to be used appropriately. E-learning has the potential to shift the balance form teaching to learning. Basic computing skills are essential for e-learning. The range of e-learning activities varies from e-books to co-ordinated project works. Studies have shown that the results of e-learning methods are comparable to traditional teaching methods in undergraduate medical education. To be successful e-learning has to be combined with traditional teaching methods as a blended approach as practice of medicine involves real patients not virtual patients. E-learning is also playing an important role in the development of postgraduate trainees and life long learning of practicing clinicians. E-learning certainly has the potential t o enhance the learning in medical education, if used appropriately.

One Child Policy in China

What is One Child Policy? It is the birth control policy, one of the most important social policies over the world. Simply to say, One Child Policy is the population control policy that has applied since 1979 in China. The government sets a limit for the maximum number of children for each family. It officially restricts married urban couples to have only one child while it allows rural couples, minorities to have more than one child. It isn’t quite difficult to imagine how China would have been if the birth control policy hadn’t been applied. People would have suffered from famine, death and the shortage of variety of sources. However, One Child Policy is a double-edge sword for China.On the one hand, China effectively controls the population growth, fertility rate, and gains huge economic benefit as well; on the other hand, it is a source of great pain for one generation. To understand the One Child Policy it is necessary to know a bit of history about how and why it was created. Until the 1960s, the government encouraged families to have as many children as possible because of Mao's belief that â€Å"the more people, the stronger we are† (Potts, 2006, p. 361). It prevented the emergence of the development of One Child Policy earlier in China. In the next few decades, the population grew from around 540 million in 1949 to 940 million in 1976 (National Bureau of Statistics, P.R.China, 2000).Beginning in 1970, Chinese people were encouraged to marry at an older age, and they were allowed to have two children. Although the fertility rate began to decrease, the government launched the One Child Policy due to the future overwhelming population growth (Potts, 2006). The One Child Policy has significant effects on variety factors, such as population growth and fertility rate, social health service, education, and the development of economy.The first plain effect is the control of population growth and fertility rate. Statistics in figure 1 shows the fertility rate in China from 1960 to 2010, and the fertility rate fell from 2.63 births per woman in 1980 to 1.61 in 2010, which almost reached 6 in the 1960s. The Chinese government makes the claim that it had three to four hundred million fewer people in 2008 under the One Child Policy (Hu, 2002).Figure 1: Fertility Rate in China from 1960 to 2010 Source: World Bank, 2012, Retrieved from http://www.google.com/publicdata/explore?ds=d5bncppjof8f9_&ctype=l&strail=false&bcs=d&nselm=h&met_y=sp_dyn_tfrt_in&scale_y=lin&ind_y=false&rdim=region&idim=country:CHN&ifdim=region&hl=en&dl=en&ind=false&icfgOne of the most important considerations of One Child Policy is related to economy. The economic development is the original intent of this policy, such as reducing the demand of nature resources and decreasing the unemployment of surplus labors. Obviously, the limited resource cannot always satisfy the demand of resource of the growing population. The sufficient nature resource is a vital factor for a group of people to survive; enough social resource is significant for a society to stabilize.As Deng Xiaoping, who is the former leader in China, said that â€Å"the  development is the only principle†. As long as the country had a steady population rate, the society would function within a balance between both nature and social resource and the demand of resource of the population. Undeniably, China, Chinese people and even the whole world are all benefited from the One Child Policy in terms of reduction of the demand for resources. Now, the One Child Policy has existed for over thirty years. People gain the profit but also gain the pain from it, especially the generation of single children.It’s a labeled generation. Little emperors, little princesses, little suns are all used to describe this self-centered generation. These labels also show the possible social problems for this generation. Most single children are unable to care for their older adult relatives and others because they are used to receiving and accepting the love from parents and grandparents while rarely give and share with others in the family. People worry that it would result in a tendency of poor social communication and cooperation skills for these young adults in the society. In fact, these young adults pay more than others to learn cooperation and communication with others when they start their career lives.Besides the social problem, another problem of this generation is the â€Å"four-two-one† problem. As the first generation under the One Child Policy, the children who were born in 1980s are approaching adulthood now. They are building their own families, getting married and  having babies. In China, they are responsible to support their parents and four grandparents. It is called the â€Å"four-two-one Problem†. Statistics shows that there are ninety million only children in China in 2000 (Yang, 2010). The young adults, who are still st ruggling in the society themselves, should take the responsibility of their own small families; meanwhile, they also have to be responsible for their parents and grandparents. It is a huge life stress.With pains and gains in these thirty years the One Child Policy has completed its mission in its first step. Page (2011) presents that â€Å"China appears to have achieved that goal: Initial census results show China's population, the world's largest, rose to 1.34 billion in 2010, from 1.27 billion in 2000. That puts average annual growth at 0.57% over the decade, down from 1.07% in 1990-2000† (p. 1). Recently, the existence of the One Child Policy is becoming a debate. People discuss whether the policy should exit the stage of the history or still maintain in effect. Figure 2 shows the Chinese population growth from 1961 to 2008.Under the application of One Child Policy the tendency of demography growth shows a steady rising pace. If the government abolished the One Child Polic y suddenly, the Chinese demography would still increase sharply in the next few decades. One of the essential factors couldn’t be ignored: the Chinese demography has a hugest base in the world.Figure 2: Population of China from 1961 to 2008 Source: Quilokos, D. Creative Commons, 2011The Chinese government declared that the One Child Policy will still be implemented on the population control in another decade. In the next phase, the One Child Policy will turn to a relative loose phase. It has new criteria to allow couples to have a second child such as the parents who are the only children themselves (Page, 2011). To sum up, the One Child Policy was created in China in a specific time; it has both positive and negative effects these years. Although it is a source of great pain for one generation, people cannot deny the resulting benefits. It will remain effective in China as an important policy at least for one more decade, and gradually fade out from the stage of Chinese hist ory.ReferencesHu, H. (2002, Oct 18). Family Planning Law and China's Birth Control Situation. China.org.cn. Retrieved from http://www.china.org.cn/english/2002/Oct/46138.htmNational Bureau of Statistics, P.R.China. Total population, CBR, CDR, NIR and TFR of China 1949-2000. China Daily. Retrieved from http://www.chinadaily.com.cn/china/2010census /2010-08/20/content_11182379.htmPage, J. (2011, April 29). China’s one-child plan faces new fire: Census shows slowing growth as population ages, giving critics ammunition. The Wall Street Journal Online. Retrieved from http://online.wsj.com/article/SB10001424052748704463804576291010133986864. htmlPotts, M. (2006). China’s one child policy: the policy that changed the world. BMJ, 333, 361.Yang, Y. (2010. Oct 10). Are â€Å"four-two-one†families really a problem?. China Population Association Online. Retrieved from http://web.archive.org/web/20110707050058/http:// cpachn.org.cn/ShowNews.asp?ID=1021One Child Policy in Chi naWhat is One Child Policy? It is the birth control policy, one of the most important social policies over the world. Simply to say, One Child Policy is the population control policy that has applied since 1979 in China. The government sets a limit for the maximum number of children for each family. It officially restricts married urban couples to have only one child while it allows rural couples, minorities to have more than one child. It isn’t quite difficult to imagine how China would have been if the birth control policy hadn’t been applied.People would have suffered from famine,  death and the shortage of variety of sources. However, One Child Policy is a double-edge sword for China. On the one hand, China effectively controls the population growth, fertility rate, and gains huge economic benefit as well; on the other hand, it is a source of great pain for one generation. To understand the One Child Policy it is necessary to know a bit of history about how and w hy it was created. Until the 1960s, the government encouraged families to have as many children as possible because of Mao's belief that â€Å"the more people, the stronger we are† (Potts, 2006, p. 361). It prevented the emergence of the development of One Child Policy earlier in China. In the next few decades, the population grew from around 540 million in 1949 to 940 million in 1976 (National Bureau of Statistics, P.R.China, 2000).Beginning in 1970, Chinese people were encouraged to marry at an older age, and they were allowed to have two children. Although the fertility rate began to decrease, the government launched the One Child Policy due to the future overwhelming population growth (Potts, 2006). The One Child Policy has significant effects on variety factors, such as population growth and fertility rate, social health service, education, and the development of economy. The first plain effect is the control of population growth and fertility rate.Statistics in figure 1 shows the fertility rate in China from 1960 to 2010, and the fertility rate fell from 2.63 births per woman in 1980 to 1.61 in 2010, which almost reached 6 in the 1960s. The Chinese government makes the claim that it had three to four hundred million fewer people in 2008 under the One Child Policy (Hu, 2002).Figure 1: Fertility Rate in China from 1960 to 2010 Source: World Bank, 2012, Retrieved from http://www.google.com/publicdata/explore?ds=d5bncppjof8f9_&ctype=l&strail=false&bcs=d&nselm=h&met_y=sp_dyn_tfrt_in&scale_y=lin&ind_y=false&rdim=region&idim=country:CHN&ifdim=region&hl=en&dl=en&ind=false&icfgOne of the most important considerations of One Child Policy is related to economy. The economic development is the original intent of this policy, such as reducing the demand of nature resources and decreasing the unemployment of surplus labors. Obviously, the limited resource cannot always satisfy the demand of resource of the growing population. The  sufficient nature resource i s a vital factor for a group of people to survive; enough social resource is significant for a society to stabilize. As Deng Xiaoping, who is the former leader in China, said that â€Å"the  development is the only principle†.As long as the country had a steady population rate, the society would function within a balance between both nature and social resource and the demand of resource of the population. Undeniably, China, Chinese people and even the whole world are all benefited from the One Child Policy in terms of reduction of the demand for resources. Now, the One Child Policy has existed for over thirty years. People gain the profit but also gain the pain from it, especially the generation of single children. It’s a labeled generation. Little emperors, little princesses, little suns are all used to describe this self-centered generation. These labels also show the possible social problems for this generation.Most single children are unable to care for their old er adult relatives and others because they are used to receiving and accepting the love from parents and grandparents while rarely give and share with others in the family. People worry that it would result in a tendency of poor social communication and cooperation skills for these young adults in the society. In fact, these young adults pay more than others to learn cooperation and communication with others when they start their career lives. Besides the social problem, another problem of this generation is the â€Å"four-two-one† problem. As the first generation under the One Child Policy, the children who were born in 1980s are approaching adulthood now. They are building their own families, getting married and having babies.In China, they are responsible to support their parents and four grandparents. It is called the â€Å"four-two-one Problem†. Statistics shows that there are ninety million only children in China in 2000 (Yang, 2010). The young adults, who are st ill struggling in the society themselves, should take the responsibility of their own small families; meanwhile, they also have to be responsible for their parents and grandparents. It is a huge life stress.With pains and gains in these thirty years the One Child Policy has completed its mission in its first step. Page (2011) presents that â€Å"China appears to have achieved that goal: Initial census results show China's population, the world's largest, rose to 1.34 billion in 2010, from  1.27 billion in 2000. That puts average annual growth at 0.57% over the decade, down from 1.07% in 1990-2000† (p. 1). Recently, the existence of the One Child Policy is becoming a debate. People discuss whether the policy should exit the stage of the history or still maintain in effect. Figure 2 shows the Chinese population growth from 1961 to 2008.Under the application of One Child Policy the tendency of demography growth shows a steady rising pace. If the government abolished the One Ch ild Policy suddenly, the Chinese demography would still increase sharply in the next few decades. One of the essential factors couldn’t be ignored: the Chinese demography has a hugest base in the world.Figure 2: Population of China from 1961 to 2008 Source: Quilokos, D. Creative Commons, 2011The Chinese government declared that the One Child Policy will still be implemented on the population control in another decade. In the next phase, the One Child Policy will turn to a relative loose phase. It has new criteria to allow couples to have a second child such as the parents who are the only children themselves (Page, 2011). To sum up, the One Child Policy was created in China in a specific time; it has both positive and negative effects these years. Although it is a source of great pain for one generation, people cannot deny the resulting benefits. It will remain effective in China as an important policy at least for one more decade, and gradually fade out from the stage of Chi nese history.ReferencesHu, H. (2002, Oct 18). Family Planning Law and China's Birth Control Situation. China.org.cn. Retrieved from http://www.china.org.cn/english/2002/Oct/46138.htmNational Bureau of Statistics, P.R.China. Total population, CBR, CDR, NIR and TFR of China 1949-2000. China Daily. Retrieved from http://www.chinadaily.com.cn/china/2010census /2010-08/20/content_11182379.htmPage, J. (2011, April 29). China’s one-child plan faces new fire: Census shows slowing growth as population ages, giving critics ammunition. The Wall Street Journal Online. Retrieved from http://online.wsj.com/article/SB10001424052748704463804576291010133986864. htmlPotts, M. (2006). China’s one child policy: the policy that changed the world. BMJ, 333, 361.Yang, Y. (2010. Oct 10). Are â€Å"four-two-one†families really a problem?. China Population Association Online. Retrieved from http://web.archive.org/web/20110707050058/http:// cpachn.org.cn/ShowNews.asp?ID=1021